---
title: "Hate Hurts Wales Communications Campaigns"
ocid: "ocds-kuma6s-153990"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-153990"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-153990.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-153990.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-07-25"
---

# Hate Hurts Wales Communications Campaigns

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-153990

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-153990)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-153990.json)

## Summary

The Welsh Government has completed the award stage for a public procurement contract titled "Hate Hurts Wales Communications Campaign." This project falls under the services industry category, specifically focusing on advertising and marketing services, and is set in Cardiff. The procurement process involved the continuation and enhancement of a communications campaign aimed at promoting inclusivity and awareness, aligning with several of the Welsh Government's priorities. The contract was awarded to Cowshed Communications, with the contract signing taking place on 25th July 2025. The procurement method was a tender process with an estimated contract value of £391,365 and the possibility for extension subject to a later review.

This procurement offers substantial opportunities for businesses involved in advertising and marketing services, particularly those with expertise in campaign management aimed at social impact. Companies that can contribute innovative strategies for promoting anti-racism and inclusivity within community settings would likely find this contract beneficial for business growth. The initial project duration is twelve months, offering a stable engagement with the potential for further expansion, which could be appealing for businesses looking to establish a long-term partnership with a prominent government body such as the Welsh Government.

## Notice

The delivery of this campaign is an integral part of a number of the Welsh Government's priorities, including the Anti-Racist Wales Action Plan and LGBTQ+ Action Plan -both of which feature the Hate Hurts Wales Campaign as a key action - as well as the work of the Disability Rights Taskforce and the Faith Communities Forum. The campaign also aligns with the well-being goals of a more equal Wales and a Wales of more cohesive communities, put in place by the Well-being of Future Generations (Wales) Act 2015.The campaign first launched in March 2021, and since then bursts have included television and radio advertising, digital advertising, advertising at bus and train stations and on buses, and out of home advertising. There has also been activity linked to the National Hate Crime Awareness Week in October.This contract is for the continuation and further development of the Hate Hurts Wales campaign for 12 months, with the possibility of extension of a further 12 months (subject to a review in late 2025/early 2026).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=153990 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Jul 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £391,365 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 25 Jul 2025 at 10:40 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=153990

## Notice URLs

- http://gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-153990. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-153990.json.