---
title: "Culture for Future Generations White Paper"
ocid: "ocds-kuma6s-154279"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-154279"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-154279.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-154279.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "FUTURE GENERATIONS COMMISSIONER FOR WALES"
published: "2025-08-27"
---

# Culture for Future Generations White Paper

Buyer: FUTURE GENERATIONS COMMISSIONER FOR WALES  
Current stage: Award  
OCID: ocds-kuma6s-154279

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## Summary

The Future Generations Commissioner for Wales has awarded a contract for producing a White Paper titled "Culture for Future Generations White Paper". This procurement process, classified under research and development services, was focused on exploring options for protecting and promoting culture within public bodies across Wales. The award stage was finalised on 27th August 2025, with The Audience Agency selected as the successful supplier. The project involves a comprehensive examination of cultural policies and aims to align them with the Well-being of Future Generations Act. This initiative originated from the buyer's office in Cardiff and falls under an open procurement method, having initially entered the tender stage at the beginning of August 2025. Interested parties could submit bids up until 25th August 2025.

This tender represents a valuable opportunity for businesses specialising in policy-oriented research or cultural policy development. With a budget of £10,000, this project could benefit organisations with expertise in stakeholder engagement, cultural consultancy, or those capable of assessing and proposing new funding models for cultural initiatives. Businesses with experience in working with statutory bodies and cultural organisations, as well as those capable of undertaking international comparisons, would be particularly well-suited. Moreover, companies with innovative approaches involving young people or underrepresented groups could find this project an ideal platform to expand their influence and contribute to national policy development in Wales.

## Notice

Please note that bids must be submitted through Sell2Wales only. Full details including timeline are available in the spec document (downloadable from the Additional Documents section)----------------------------------------------------Requirement:The Future Generations Commissioner for Wales is seeking a researcher, agency or organisation to produce a White Paper exploring the options for protecting and promoting culture within public bodies across Wales.The work should provide an overview of the opportunities and challenges facing Wales' cultural offer and ambitions and take account of the other statutory obligations on public bodies and the recently published National Priorities for Culture.The successful provider should take account of the Culture and Welsh Language goal as defined in the Well-being of Future Generations Act.This work must be informed by a wide range of stakeholders including local authorities, cultural institutions, artists, community organisations, and the public.The following options should be explored and detailed - demonstrating the pros and cons.* Option 1 - Do nothingMaintain status quo.* Option 2 - Do minimumWelsh Government hypothecates funding for culture in annual budgets.* Option 3 - Do minimum plusWelsh Government hypothecates funding for culture in annual budgets for Local Authorities and mandates Local Authorities to ring fence revenue raised e.g from Tourism Tax for local cultural offer.* Option 4 - IntermediateDevelop a set of cultural rights within the context of the Well-being of Future Generations Act. Opportunity to articulate the desired levels of cultural access, enjoyment, education and participation within Wales to set an expectation of a minimum cultural offer and entitlement.* Option 5 - Do maximumEstablish a Culture Act.In reference to Option 5, the final output should demonstrate what this legislation could include and how it could be delivered. We are particularly interested in how a Culture Act could:* Enable a statutory cultural offer across Wales - particularly at local government level.* Be delivered equitably through existing and new statutory services and widen access and participation in culture.* Address current funding challenges and propose new financial models to support the implementation of a Culture Act.* Recognise and protect the cultural rights of future generations* Complement or impact on the implementation of the Well-being of Future Generations Act and the assessment of existing statutory requirements around archive and library provision.We welcome other options as you see appropriate.________________________________________Essential RequirementsProposals must:* Demonstrate experience in producing policy-oriented research or white papers for public or voluntary sector bodies* Show expertise in cultural policy, legislation or creative sector development* Have strong stakeholder engagement capabilities and a plan for involvement of statutory bodies, cultural organisations, cultural freelancers and diverse communities* Include an assessment of funding mechanisms, both current and prospective.* Present international comparisons or case studies of other similar legislation or approaches, where appropriate.________________________________________Desired RequirementsWe would also welcome proposals that:* Include creative or co-produced methodologies, especially involving young people or underrepresented groups* Consider links with broader legislative ambitions in Wales (e.g. a basic income for creatives, community wealth building, nature rights, etc.)* Propose options for measurement and evaluation of cultural well-being and participation________________________________________This White Paper will be published for further engagement with political parties and policy-makers, to inform future policy development.Budget:PS10,000 (inclusive of VAT)Project lead and contact details:Jacob Ellis, Director of External Relations and Culture Jacob.Ellis@futuregenerations.wales

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=154279 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Aug 2025 |
| Submission deadline | 25 Aug 2025 |
| Future notice date | Not specified |
| Award date | 27 Aug 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FUTURE GENERATIONS COMMISSIONER FOR WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF11 6BH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Grangetown |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE AUDIENCE AGENCY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 27 Aug 2025 at 15:45 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=154279
- 1 Aug 2025 at 14:47 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=154279

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=AUG531383&idx=1
  1st August 2025 - Spec document in English
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=AUG531383&idx=2
  1st August 2025 - Spec document in Welsh

## Notice URLs

- http://www.futuregenerations.wales
- http://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-154279. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-154279.json.