---
title: "Digital Loyalty and Subscription Model Application"
ocid: "ocds-kuma6s-155017"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-155017"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-155017.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-155017.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)"
published: "2025-09-25"
---

# Digital Loyalty and Subscription Model Application

Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)  
Current stage: Award  
OCID: ocds-kuma6s-155017

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-155017)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-155017.json)

## Summary

Transport for Wales Rail Limited, based in Rhondda Cynon Taf, UK, has completed the procurement process for developing a digital loyalty and subscription model application. The procurement falls under the railway services industry and involves the creation of a software application designed to offer subscription pricing tiers and a digital loyalty scheme. The contract was awarded to BLOCKRANK LIMITED on 26 February 2025, following a tailored procurement method without prior publication due to the project's technical requirements and intellectual property considerations. The services will be delivered through various websites linked to train services across Wales, with the procurement process reaching the final award stage.

This tender offers significant opportunities for firms specialising in software development, particularly those capable of delivering bespoke applications tailored to specific industry requirements. The procurement approach, undertaken through the TfW Innovation Lab Acceleration Programme, prioritised innovative solutions from SMEs, suggesting that smaller companies with unique capabilities and intellectual property in digital platforms and loyalty programmes could effectively compete. The project represents an excellent growth avenue for tech-oriented businesses looking to establish or expand their footprint in the transport sector, especially within the UK railway industry.

## Notice

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

### Lot Information

Lot 1

Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

### Procurement Information

In accordance with Article 50 (1) could only be provided by the awarded supplier due to the absence of competition for technical reasons (ii) i.e. the TfW specific requirements and rail industry specific parameters within which the interim was required to deliver and the protection of exclusive rights, including intellectual property rights of the supplier established during the initial pilot stage.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155017 |
| Notice type | OJEU - F6 - Contract Award Notice (Utilities) |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) |
| Locality | RHONDDA CYNON TAF |
| Post town | Cardiff |
| Postcode | CF37 4TH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Pontypridd Town |
| Westminster constituency | Pontypridd |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BLOCKRANK |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 25 Sep 2025 at 00:00 - Award - OJEU - F6 - Contract Award Notice (Utilities) - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155017

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP547493
  Digital Loyalty and Subscription Model Application - Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

## Notice URLs

- http://www.tfwrail.wales
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-155017

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-155017. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-155017.json.