---
title: "Design and Evaluation of a Digital Leadership Support Programme for the Welsh Social Care Sector"
ocid: "ocds-kuma6s-155338"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-155338"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-155338.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-155338.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2025-10-23"
---

# Design and Evaluation of a Digital Leadership Support Programme for the Welsh Social Care Sector

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-kuma6s-155338

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## Summary

Social Care Wales, based in Cardiff, is the buying organisation for a tender titled "Design and Evaluation of a Digital Leadership Support Programme for the Welsh Social Care Sector." Focused on the services category, this contract aims to enhance digital leadership within the Welsh social care sector by strengthening leadership confidence and capability through practical applications. The tender process is completed, and the contract was awarded to Mimulus HQ Ltd on 22nd October 2025. The procurement method followed an open procedure, and the process has reached the award stage. The contract emphasises research and development, education, and staff training services, reflecting the broader goals to improve digital literacy and leadership across the sector, grounded in real-world application and evaluation.

The tender presents a significant opportunity for businesses specialising in digital transformation, change management, and educational services to engage with the Welsh social care sector. Companies with expertise in coaching, mentoring, and strategic digital planning are well-suited to contribute to this initiative. The supplier's role involves designing and evaluating approaches for building digital leadership capacity across various organisational settings, ensuring scalable and tailored solutions that meet the unique needs of local and private sector providers. This contract not only promotes business growth but also supports national digital priorities, reinforcing sustainable digital innovation within the sector, while fostering cross-sector collaboration and learning.

## Notice

BackgroundThe work responds to the Digital Potential Tool (DPT) - Wales's first national measure of digital maturity and literacy in the social care sector - Understand your digital potential | Social Care Wales. There's a clear confidence gap in digital leadership, especially in local authorities, 25% of local authority leaders say they rarely or never feel equipped to lead digital change, compared to 10% in the private and third sectors. However, while the independent sector shows more confidence, they also face challenges with strategic planning, consistency, and access to support. Only a third say they always have clear digital plans, and many still report gaps in training and infrastructure. Both groups need tailored support to build leadership confidence and turn digital ambitions into action.The Copilot Readiness Report (ADSS Cymru, March 2025) highlights a wider leadership confidence gap in digital transformation across adult social care. While there is clear enthusiasm for innovation, many leaders, particularly in local authorities, report feeling underprepared to lead change. This is linked to limited awareness of emerging technologies, uncertainty around governance and ethics, and concerns about workforce impact. Even in more agile or digitally mature organisations, translating strategic ambition into practical implementation remains a challenge. The report recommends tailored support for leaders at all levels, including hands-on training, clear national guidance, and peer networks, to build confidence and ensure that digital tools are adopted safely, ethically, and in ways that strengthen person-centred care.The Digital Leadership Support Programme will:- trial different approaches across varied organisational contexts.- gather insights and generate evidence, through built-in evaluation, to inform future support offers.- ensure future investments are grounded in real-world experiences and tailored to sector needs.The programme will also support the national Digital and data strategy for health and social care in Wales [HTML] | GOV.WALES, which emphasises digital leadership to improve outcomes, enhance efficiency, and support independence.Aims and ObjectivesThe aims of the programme are to:- Strengthen confidence and capability among senior leaders and managers across the Welsh social care sector to lead digital change, with a focus on practical application and real-world relevance.- Test and evaluate effective models of digital leadership support, generating practical insights that inform future national support offers.- Create the conditions for sustainable digital transformation ensuring that digital innovation is not just a technical upgrade, but a cultural shift that empowers people, improves services, and strengthens the sector's resilience for the future.- Address the leadership confidence gap identified by the DPT by fostering a culture of innovation and continuous improvement, supporting leaders to create the conditions for digital transformation within their teams and services.- To contribute to national digital priorities by enabling social care leaders to use digital tools and approaches to improve care outcomes and organisational efficiency.The objectives of the programme are to:- Provide a range of tailored, hands-on, digital leadership support approaches across diverse organisational contexts (e.g. local authorities, third sector, private sector) to help organisations identify, test and learn from small-scale digital improvements.- Strengthen collaboration and shared learning across organisations, sectors and regions through peer learning and cross-organisational activities.- Embed robust evaluation mechanisms and reflection to capture impact, inform future investment, and support long-term development.- Generate insights to shape future support by testing what works, for whom, and in what context - ensuring that future digital leadership development is evidence-informed and responsive to sector needs.- To demonstrate how the programme supports national strategies, including the Digital and Data Strategy for Health and Social Care in Wales and the Workforce Strategy for Health and Social Care.What is required / 'The Requirements'We are seeking a suitably skilled and knowledgeable supplier to design and evaluate a structured approach to building digital leadership capacity across a minimum of three social care organisations in Wales. The designed approach should be accessible to all social care provider organisations in Wales, including private and third-sector providers. It should have enough flexibility to be tailored to meet the needs of each participating organisation.The successful supplier must demonstrate proven expertise in digital transformation and change, along with the capacity to work sensitively alongside leaders and managers with different levels of knowledge and confidence.We anticipate that the supplier will design and evaluate the approach with at least 3 different organisations, including local authority, private and third sector providers. Social Care Wales can support the supplier to make contact with social care organisations.The supplier must maintain regular contact with the Social Care Wales team to ensure that the work remains responsive to emerging insights and organisational needs, within the project's aims, and is completed within the project deadlines.The successful supplier will:1. Design and evaluate an approach to supporting leaders with digital change and transformation through a blend of activities, including:- Coaching and mentoring for individuals or groups.- Team or organisational learning sessions. These will be agreed as needed with the social care leaders or managers being supported and could focus on leadership, digital change, practical use of technology, risk and opportunity.- Mini innovation sprints to implement new digital or technology within the organisation.- Embedded evaluation and knowledge sharing throughout the project design and delivery.- Other forms of tailored support to leaders and managers, as needed and feasible within the contract's aims and scope.2.Build suitable evaluation methods into the evaluation phase, which enable the supplier to learn and develop their approach, and lead to clear and actionable final recommendations. The evaluation should consider the most suitable approaches to support leaders, the target audience for support, and the context in which leaders and managers work.3.Develop a final report with learning, evaluation and recommendations. This should take account of existing support for innovation in social care, including the support offered by Social Care Wales.Please see Specification for more details

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155338 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Oct 2025 |
| Submission deadline | 2 Oct 2025 |
| Future notice date | Not specified |
| Award date | 22 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MIMULUS HQ |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 80 - Education and training services
- 85 - Health and social work services

### Codes

- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 80000000 - Education and training services
- 80511000 - Staff training services
- 85000000 - Health and social work services

## Release History

- 23 Oct 2025 at 12:00 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155338
- 4 Sep 2025 at 10:13 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155338

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=12
  4th September 2025 - Appendix 5 - Social Care Wales' Branding Guidelines
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=13
  4th September 2025 - Atodiad 6 - Ffurf y Tendr
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=14
  4th September 2025 - Appendix 6 - Form of Tender
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=15
  4th September 2025 - Social Care Wales - Terms and Conditions
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=1
  4th September 2025 - Gwahoddiad i Dendro a Manyleb
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=2
  4th September 2025 - Invitation to Tender and Specification
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=3
  4th September 2025 - Atodiad 1 - Holiadur Cyn Cymhwyso
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=4
  4th September 2025 - Appendix 1 - Pre-Qualification Questionnaire
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=5
  4th September 2025 - Atodiad 2 - Templed Ymateb Ansawdd / Gwerth Cymdeithasol
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=6
  4th September 2025 - Appendix 2 - Quality / Social Value Response Template
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=7
  4th September 2025 - Atodiad 3 - Templed Ymateb Materion Ariannol / Prisio
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=8
  4th September 2025 - Appendix 3 - Financial / Pricing Response Template
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=9
  4th September 2025 - Atodiad 4 - Canllawiau Ton Llais Gofal Cymdeithasol Cymru
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=10
  4th September 2025 - Appendix 4 - Social Care Wales' Tone of Voice Guidelines
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=SEP541260&idx=11
  4th September 2025 - Atodiad 5 - Canllawiau Brandio Gofal Cymdeithasol Cymru

## Notice URLs

- http://www.sell2wales.gov.wales
- http://www.socialcare.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-155338. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-155338.json.