--- title: "BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS" ocid: "ocds-kuma6s-156337" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-156337" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-156337.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-156337.json" source: "Sell2Wales" current_stage: "Tender" buyer: "AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES" published: "2025-10-01" --- # BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS Buyer: AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES Current stage: Tender OCID: ocds-kuma6s-156337 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-156337) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-156337.json) ## Summary Amgueddfa Cymru - National Museum Wales has issued an open tender for a brand development project entitled "Brand Development Including Flagship Content and Campaigns." This tender aims to establish a framework agreement to enhance the museum's brand strategy and identity, including flagship campaigns. The buyer is located in Cardiff, and the procurement falls under the industry category of services, specifically targeting design consultancy and project management software services. The tender process, currently in the tender stage, opened on 1st October 2025 and will close on 10th October 2025, with awards expected by 28th November 2025. Interested parties are advised to register on the Sell2Wales website for further details. This tender presents an excellent opportunity for businesses specialising in brand strategy, creative development, and digital UX to collaborate with a prestigious cultural institution. Companies with expertise in developing brand architectures, sub-brand strategies, and creative campaigns will find this project attractive. Roles such as brand strategists, creative directors, digital brand experts, and design consultants are essential, making this a valuable chance for agencies and firms in the creative sector to expand their portfolio and develop long-standing relationships with a national museum. The open procurement method ensures a competitive and transparent process for all applicants interested in contributing to Amgueddfa Cymru's brand evolution. ## Notice Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand's ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:Brand strategy- The continued development of the Amgueddfa Cymru masterbrand strategy.- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.- Developing of sub-brand strategies and platforms as appropriate - e.g. for a commercial project or museum development.- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.- Input to supporting strategies and projects of work of relevance to the brand.Brand identity- The continued refinement of our masterbrand identity.- Accessibility testing and development as digital applications evolve and develop.- Developing or refining future sub-brand identities or project branding.- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337. Specific roles necessary to meet our requirements may include:* Brand strategist* Creative strategist* Creative director* Designers* Digital brand/UX experts* Creative producers* Campaign strategists* Project managers* Planners(WA Ref:156337) ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156337 | | Notice type | S2W Notice - Website Invitation to Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Oct 2025 | | Submission deadline | 10 Oct 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NP | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 71 - Architectural, construction, engineering and inspection services - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48300000 - Document creation, drawing, imaging, scheduling and productivity software package - 48331000 - Project management software package - 71242000 - Project and design preparation, estimation of costs - 72212300 - Document creation, drawing, imaging, scheduling and productivity software development services - 72212331 - Project management software development services - 72224000 - Project management consultancy services - 79415200 - Design consultancy services - 79421000 - Project-management services other than for construction work - 79421200 - Project-design services other than for construction work - 79933000 - Design support services ## Release History - 1 Oct 2025 at 11:18 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156337 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT548783&idx=1 1st October 2025 - BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS ## Notice URLs - https://museum.wales/ - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-156337. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-156337.json.