---
title: "Income Maximisation Campaign 2025/26"
ocid: "ocds-kuma6s-156642"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-156642"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-156642.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-156642.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-10-17"
---

# Income Maximisation Campaign 2025/26

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-156642

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-156642)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-156642.json)

## Summary

The recent procurement process led by the Welsh Government, located in Cardiff, focuses on the "Income Maximisation Campaign 2025/26," aimed at running a promotional campaign encouraging public application for unclaimed benefits. This tender falls under the services category, specifically targeting advertising and marketing services. The procurement process is now in the award stage, with Cowshed Communication Limited, also based in Cardiff, selected as the supplier. The official contract was signed on the 14th of October 2025, and the initial campaign contract duration is set for eight months, with a potential extension until March 2027. The total contract value is £279,067.

This procurement offers robust opportunities for businesses specialising in advertising and marketing services to engage in public sector projects. Businesses that have expertise in managing communication campaigns and can demonstrate an ability to enhance public engagement in services will find this contract particularly beneficial. The project allows innovative businesses to showcase their capabilities in maximising digital outreach and public interaction strategies. Given the nature of the campaign and its scope, businesses with a track record of delivering successful public awareness initiatives will be well-suited to compete in this arena.

## Notice

The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156642 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £279,067 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 17 Oct 2025 at 16:48 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156642

## Notice URLs

- http://gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-156642. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-156642.json.