--- title: "Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care" ocid: "ocds-kuma6s-158270" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-158270" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-158270.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-158270.json" source: "Sell2Wales" current_stage: "Award" buyer: "SOCIAL CARE WALES" published: "2025-12-23" --- # Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care Buyer: SOCIAL CARE WALES Current stage: Award OCID: ocds-kuma6s-158270 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-158270) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-158270.json) ## Summary The public procurement process described here is centred around the development of digital resources aimed at guiding the responsible use of Artificial Intelligence (AI) in social care. The buyer, Social Care Wales, based in Cardiff, sought a supplier to create bilingual AI guidance materials such as animations, videos, and infographics. This contract falls under the education, training, and health services categories. The procurement method employed was open, with the tender stage concluding on 9th December 2025. The award was made on 23rd December 2025 to Promo-Cymru Trading Limited, highlighting the contract’s active status, signed on 19th December 2025. This tender provides significant opportunities for growth for businesses specialising in developing digital learning resources and those experienced in health and social care sector needs. Companies with expertise in crafting engaging multimedia content for professional training, particularly those with capabilities in producing accessible bilingual resources, would find this contract well-suited to their skill set. Involvement in this project could enhance a company's portfolio, demonstrating the ability to effectively translate complex AI topics into practical tools for non-technical users, while fostering ethical AI usage within the Welsh social care sector. ## Notice Purpose of This TenderWe are seeking a suitably skilled and experienced supplier to develop a suite of bespoke, concise and engaging "bite sized" digital resources such as animations, videos, storyboards, infographics in both English and Welsh, that promote the safe use of AI in social care. These resources must be adaptable for use across multiple communication channels and based on existing guidance from within Social Care Wales and the wider sector (links provided in specification).Aims and ObjectivesThe aims of this contract are to:- Promote the safe and responsible use of AI in social care by making guidance accessible and practical.- Translate existing AI guidance into a series of concise, engaging, and bespoke "bite-sized" digital resources tailored for social care professionals in Wales.- Support social care professionals in adopting AI tools confidently and ethically in their daily practice.The objectives of this contract are to:- Develop original, bilingual and accessible digital resources that communicate key messages from existing AI guidance in a clear and engaging way.- Ensure content is specific to the Welsh social care context and appealing to busy social care professionals, avoiding technical jargon and lengthy documents.- Distribute these resources across multiple communication channels to maximise reach and impact.- Highlight both the benefits and limitations of AI tools, fostering informed decision-making.- Encourage safe, responsible, and ethical AI practices aligned with sector standards and organisational values.What is required / 'The Requirements'The Supplier will:1.Extract key themes (6 "dos and don'ts", and 19 "take note") from existing guidance on the safe use of AI in social care (see but don't limit research to links provided in section 2.1)2.Design and produce a suite of bilingual "bite-sized" digital assets in both English and Welsh that are clear, engaging, and accessible, such as:- Short 2D animations or explainer videos (up to 2 minutes maximum)- Infographics summarising key points.- Storyboards or posters for visual storytelling.- Social media graphics and templates.- Presentation-ready slides.~~Ensure assets are relevant to the Welsh social care sector.~~Ensure assets are suitable for multiple uses, including documents, presentations, social media, and as shareable resources for other social care organisations.- Collaborate with Social Care Wales to ensures alignment with on branding, tone of voice, style etc.- Deliver assets in reusable formats that meet accessibility standards and can be easily distributed.- Conduct high-level user testing of draft resources in both English and Welsh with a small sample of social care professionals identified by Social Care Wales. The purpose of this testing is to confirm that the key messages are clear and easily understood by non-technical audiences, for example:Present a draft resource (e.g., poster, infographic, short animation) and ask users "Do you understand the message here?" or similar clarity-focused questions.- Capture feedback from user testing and collaborate with Social Care Wales to agree on necessary adjustments before final delivery.- Submit final versions in both English and Welsh in reusable, shareable formats. Ready for distribution across multiple channels (social media, presentations, websites).Please see specification for more detail ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158270 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 23 Dec 2025 | | Submission deadline | 9 Dec 2025 | | Future notice date | Not specified | | Award date | 19 Dec 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOCIAL CARE WALES | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 1EW | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | PROMO-CYMRU TRADING | ## CPV Codes ### Divisions - 32 - Radio, television, communication, telecommunication and related equipment - 80 - Education and training services - 85 - Health and social work services ### Codes - 32321300 - Audio-visual materials - 80000000 - Education and training services - 80420000 - E-learning services - 80511000 - Staff training services - 80521000 - Training programme services - 80570000 - Personal development training services - 85000000 - Health and social work services ## Release History - 23 Dec 2025 at 11:03 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158270 - 18 Nov 2025 at 14:37 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158270 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=16 8th December 2025 - Supplier question responses for 03.12.25 at 15:44. - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=12 18th November 2025 - Appendix 5 - Social Care Wales' Branding Guidelines - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=13 18th November 2025 - Atodiad 6 - Ffurflen y Tendr - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=14 18th November 2025 - Appendix 6 - Form of Tender - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=15 18th November 2025 - Social Care Wales - Terms and Conditions - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=3 18th November 2025 - Atodiad 1 - Holiadur Cyngymhwyso (PQQ) - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=4 18th November 2025 - Appendix 1 - Pre-Qualification Questionnaire (PQQ) - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=5 18th November 2025 - Atodiad 2 - Templed Ymateb Ansawdd / Gwerth Cymdeithasol - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=6 18th November 2025 - Appendix 2 - Quality / Social Value Response Template - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=7 18th November 2025 - Atodiad 3 - Templed Ymateb Ariannol / Prisio - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=8 18th November 2025 - Appendix 3 - Financial / Pricing Response Template - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=9 18th November 2025 - Atodiad 4 - Canllawiau Ton Llais Gofal Cymdeithasol Cymru - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=10 18th November 2025 - Appendix 4 - Social Care Wales' Tone of Voice Guidelines - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=11 18th November 2025 - Atodiad 5 - Canllawiau Brandio Gofal Cymdeithasol Cymru - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=1 18th November 2025 - Gwahoddiad i Dendro a Manyleb - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV563016&idx=2 18th November 2025 - Invitation to Tender and Specification ## Notice URLs - http://www.sell2wales.gov.wales - http://www.socialcare.wales ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-158270. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-158270.json.