--- title: "Preparation of an Audience Development Strategy" ocid: "ocds-kuma6s-158343" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-158343" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-158343.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-158343.json" source: "Sell2Wales" current_stage: "Planning" buyer: "AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES" published: "2025-11-19" --- # Preparation of an Audience Development Strategy Buyer: AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES Current stage: Planning OCID: ocds-kuma6s-158343 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-158343) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-158343.json) ## Summary Amgueddfa Cymru - National Museum Wales is planning a procurement process for the preparation of an Audience Development Strategy. This tender seeks to commission an external company to assist the museum in becoming a more public-facing and future-focused cultural institution. The process is currently in the planning stage, with a focus on broadening the museum's reach and ensuring inclusivity within Wales and beyond. This falls under the "works" industry category, specifically targeting market research and business development consultancy services. The buying organisation is located in Cardiff, and parties interested in the project can register through the Sell2Wales website. This tender presents a significant opportunity for businesses specialising in audience research, strategic marketing, and consultancy services to partner with a prominent national institution. Companies with expertise in developing strategies that enhance museum engagement and inclusivity are well-suited to compete. This project offers an avenue for growth as it involves innovation within the museum sector and the potential to influence the cultural landscape of Wales, positioning businesses as key players in the realm of national and international culture and science. ## Notice Amgueddfa Cymru - Museum Wales is entering a pivotal phase, aiming to become a truly public-facing, inclusive, and future-focused cultural institution. We seek to deepen our impact, broaden our reach, and ensure our museums are vibrant, living spaces for everyone in Wales and beyond.We have recently completed work on a new strategic marketing framework for the organisation, which brings family and future generation audiences in Wales to the heart of our work. We want to be engaging and inclusive, while maintaining our status as an important national and international beacon of culture - and science - in Wales.Amgueddfa Cymru (AC) is looking to commission an external company to assist in creating an audience development strategy, building on the work done to date with our Marketing framework. Our purpose is to inspire learning and enjoyment for everyone through the national collection of Wales, as a living museum of Wales, for the world. The appointed agency will be required to work with us to understand our audience and to ensure that our brand strikes the right balance between aspiration and accessibility.Please see the attached high-level brief for further information.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158343. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158343 | | Notice type | S2W Notice - Website Prior Information Notice | | Procurement type | Standard | | Procurement category | Works | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Nov 2025 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NP | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services - 79411100 - Business development consultancy services ## Release History - 19 Nov 2025 at 16:29 - Planning - S2W Notice - Website Prior Information Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158343 ## Notice URLs - https://www.museumwales.ac.uk - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158343 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-158343. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-158343.json.