---
title: "Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales"
ocid: "ocds-kuma6s-158607"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-158607"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-158607.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-158607.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2025-11-26"
---

# Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-kuma6s-158607

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-158607)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-158607.json)

## Summary

On 26th November 2025, Social Care Wales, located in Cardiff, has completed the procurement process for a Creative & Marketing Partner to support WeCare Wales under the Public Contract Regulations 2015. The awarded contract, valued at £0.01, marks the completion stage of the procurement and follows a restricted procedure, indicating a selective procurement method. The process utilised the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework. This arrangement allows for flexible project-driven work aligned with evolving needs, with activities concentrated across various media channels from TV to print, and ensuring outputs meet Welsh language standards.

This tender creates significant opportunities for growth, especially for businesses with capabilities in creative and strategic media marketing, who can provide proactive and dynamic support for both planned and unplanned projects. Large enterprises specialising in media buying, integrated marketing campaigns, and public relations are particularly well-suited to compete, offering innovative and effective engagement approaches. The contract encourages collaboration with the WeCare Wales team, opening up avenues for businesses capable of delivering value for money whilst managing budgets efficiently and meeting stringent communication standards. As the project's scope expands, businesses can expect further opportunities to leverage their expertise and influence the strategic direction of marketing initiatives within the public sector.

## Notice

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

### Lot Information

Lot 1

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales's Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences.. With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158607 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Nov 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 26 Nov 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158607

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=NOV565546
  Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales - This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

## Notice URLs

- http://www.socialcare.wales
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-158607

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-158607. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-158607.json.