---
title: "Visit Wales email marketing platform"
ocid: "ocds-kuma6s-158677"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-158677"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-158677.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-158677.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-11-28"
---

# Visit Wales email marketing platform

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-158677

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-158677)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-158677.json)

## Summary

The Welsh Government, operating under the name Llywodraeth Cymru, has concluded the award stage of a procurement process for the "Visit Wales email marketing platform". Located in Cardiff, the Welsh Government aims to enhance its domestic and international marketing campaigns for Visit Wales. This service-based procurement falls under Customer Relation Management software, web design, and advertising services, as classified under CPV codes. The process reached the award stage on 28th November 2025, with a contract signed on 27th November 2025, following the tender initiation. The total contract value awarded is £121,000, underscoring its significance in supporting strategic marketing efforts.

This opportunity represents a significant business growth potential for companies specializing in email marketing platforms, particularly those proficient in customer relationship management software, web design, and comprehensive advertising campaigns. With the recent award to Dotdigital Emea Limited, businesses within these sectors can gain insights into the public procurement landscape managed by the Welsh Government. Companies adept in delivering innovative marketing solutions for large-scale region-specific or international campaigns would be well-suited to explore similar opportunities in future procurement processes.

## Notice

an email marketing platform to support Visit Wales' 2026-29 Domestic and International Marketing Campaigns for business to consumer and business to business communications.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158677 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Nov 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £121,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DOTDIGITAL EMEA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72212445 - Customer Relation Management software development services
- 72413000 - World wide web (www) site design services
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 28 Nov 2025 at 09:40 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158677

## Notice URLs

- http://gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-158677. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-158677.json.