--- title: "Farming Connect" ocid: "ocds-kuma6s-160271" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-160271" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-160271.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-160271.json" source: "Sell2Wales" current_stage: "Award" buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT" published: "2026-01-13" --- # Farming Connect Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT Current stage: Award OCID: ocds-kuma6s-160271 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-160271) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-160271.json) ## Summary The Welsh Government, operating as the buying organisation, has completed the procurement process for the delivery of the Farming Connect Programme across the region of Wales (UKL). This contract, titled "Farming Connect", falls under the 'General public services' industry category and encompasses five distinct contract Lots aimed at enhancing sustainability and competitiveness within the agricultural sector. The procurement was conducted using a restricted procedure and is now in the award stage as of 13th January 2026. The contracts were signed on 19th December 2025, marking the milestone of the contract award and moving into the active stage, with involvement from the recognised supplier "Mentera". This tender offers significant business growth opportunities by enabling diverse firms, particularly those skilled in knowledge transfer, lifelong learning, advisory services, service centre management, and marketing, to partake in progressive developments within the farming industry. Companies specialising in these services, particularly large-scale enterprises that can handle comprehensive contracts and deliver on quality-focused objectives, are well-suited to compete and contribute to the objectives set forth by the Sustainable Farming Scheme. The focus on innovation and sustainability will cater to businesses looking to cement their presence in the agricultural sector and expand their market reach through active participation in the Welsh Government's initiative. ## Notice This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services. ### Lot Information Farming Connect Knowledge Transfer To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Farming Connect Lifelong Learning and Development To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Farming Connect Advisory Service To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Farming Connect Service Centre To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Farming Connect Marketing and Communication To lead on the marketing and communication of all Farming Connect services. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=160271 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Jan 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 19 Dec 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £33,000,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT | | Locality | CAERDYDD / CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MENTERA | ## CPV Codes ### Divisions - 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services ### Codes - 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services ## Release History - 13 Jan 2026 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=160271 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN577665 Farming Connect - This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services. ## Notice URLs - http://gov.wales - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-160271 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-160271. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-160271.json.