---
title: "Discovery Phase: Service Design for Embedding Positive Cultures in Care Settings across Wales"
ocid: "ocds-kuma6s-160603"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-160603"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-160603.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-160603.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2026-01-22"
---

# Discovery Phase: Service Design for Embedding Positive Cultures in Care Settings across Wales

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-kuma6s-160603

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## Summary

The procurement process was conducted by Social Care Wales, based in Cardiff, under the title "Discovery Phase: Service Design for Embedding Positive Cultures in Care Settings across Wales". The project falls within the industry categories of research and development services, consultancy services, and health and social work services. The process is at the 'Award' stage, with the contract awarded to Basis Limited. The focus of this contract is to gain insights for designing subsequent phases aimed at improving care settings across Wales. The contract was signed on 18th December 2025 with a value of £29,820. The procurement method was through a competitive tender process, which attracted three bids in total.

This contract presents an excellent opportunity for businesses specialising in research and consultancy within the social care sector, particularly those adept at generating user insights and collaborating with public sector entities. Companies with robust experience in qualitative research and the ability to engage with a diverse range of stakeholders within complex care environments would be well-suited to compete for similar opportunities. The requirement for user-centric design through participatory research and evidence-based personas offers significant potential for growth for businesses committed to enhancing care quality and wellbeing. Additionally, possessing strong analytical skills and experience with ethical research practices will further benefit companies looking to expand their work in partnership with governmental organisations.

## Notice

*****THIS IS A CONTRACT AWARD*******Social Care Wales and Care Inspectorate Wales (CIW) are collaborating to embed positive cultures in care settings, aiming to improve care quality and wellbeing for individuals and staff.This contract focuses exclusively on Discovery, which involves generating insights to inform the design and development of subsequent phases.Aims & ObjectivesThe overall aim of this contract is to understand the current state, context, and needs of care providers and stakeholders in relation to embedding positive cultures in care settings.The contract objectives are to:- Conduct desk research on existing models and frameworks of positive culture, and current support offers.- Undertake qualitative and participatory research (interviews, focus groups) to understand experiences, needs, and pain points.- Engage Responsible Individuals, Registered Managers, staff, commissioners, regulators, and people who use care services.- Map stakeholders and develop personas and journey maps.- Identify barriers and enablers to embedding positive cultures.- Produce hypotheses and recommendations to inform later design phases.What is required / 'The Requirements'The Supplier will:- Conduct desk research and comparative analysis of positive culture frameworks, existing models of support, and gaps in support in Wales and beyond.- Initiate evaluation framework, measures and activities to enable effective evaluation of the user-research and its impact.- Map stakeholders and develop a recruitment strategy.- Conduct interviews and/or focus groups with stakeholders including Responsible Individuals (RIs), Registered Managers (RMs), staff, and people who draw on care. Including commissioners and regulators. We anticipate approx. 15-20 interviews and 3-4 focus groups across different regions in Wales. These can take place online or in-person. Social Care Wales can support the sourcing of subjects, but the supplier will be required to identify and manage the subjects.- Develop evidence-based personas and journey maps.- Report on final insights, gaps, findings, and recommendations- Present final insights, gaps, findings, and recommendations to Social Care Wales and CIW, bilingually.The Supplier must possess demonstrable expertise in user research and insight generation within social care or comparable complex systems. The Supplier must evidence capability in the following areas:- Proven experience in qualitative research methodologies, including participatory and co-design approaches.- Ability to engage diverse stakeholders effectively within complex care environments.- Capacity to produce clear, actionable insights supported by robust analysis.- Development of visual artefacts such as personas, journey maps, and other tools to communicate findings effectively.- Comprehensive understanding of ethical research practices, safeguarding requirements, and adherence to GDPR and data protection legislation.- Demonstrated experience of working in partnership with public sector organisations, ensuring transparency and alignment with organisational objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=160603 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Dec 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £29,820 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BASIS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 85 - Health and social work services

### Codes

- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 85000000 - Health and social work services

## Release History

- 22 Jan 2026 at 13:27 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=160603

## Notice URLs

- http://www.socialcare.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-160603. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-160603.json.