---
title: "Trade Development, Food Service and UKGI Programmes"
ocid: "ocds-kuma6s-161175"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-161175"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-161175.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-161175.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2026-02-06"
---

# Trade Development, Food Service and UKGI Programmes

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-161175

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-161175)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-161175.json)

## Summary

The procurement process led by the Welsh Government, operating as Llywodraeth Cymru, involved the Trade Development, Food Service, and UKGI Programmes. This initiative, classified under "Business and management consultancy and related services" with CPV code 79400000, was aimed at boosting the productivity and competitiveness of the Welsh food and drink industry. Located in Cardiff, with services extended to Aberystwyth, the procurement reached the award stage, with the contract signed on 2 February 2026. The total value awarded was £799,714 to the supplier, Mentera, which will deliver the outlined strategic initiatives.

This tender represents a substantial opportunity for businesses specialising in consultancy and strategic programme delivery within the food and drink sector. Enterprises with expertise in market expansion, retail and foodservice integration, and strategic growth are well suited to this contract. The project requires collaboration with existing Food Division programmes, emphasizing integration and a holistic approach to industry development, making it ideal for organisations aiming to engage deeply with sector improvement plans and those seeking to influence the trajectory of the Welsh food and drink industry positively.

## Notice

The Trade Development, Foodservice and UKGI Programmes forms part of a comprehensive suite of initiatives led by the Welsh Government to deliver on its Vision for the food and drink industry from 2021 to become more productive, profitable, and competitive.The programme offers tailored guidance, mentoring, and strategic support to help Welsh food and drink businesses scale up and access new routes to market. It supports businesses in securing listings with:Retail multiplesIndependent retailersWholesalersFoodservice and hospitality operatorsTo deliver the outcomes of the Retail and Foodservice Action Plan, the successful contractor will be expected to collaborate closely with complementary programmes within the Food Division, including:Enterprise for Success (Cywain)Skills for SuccessFood and Drink ClustersMarket InsightHelix and Food Technology CentresScale-Up and Investor Ready ProgrammesFull alignment and integration with these initiatives is essential to ensure a joined-up, impactful approach across the sector.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=161175 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Works |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 2 Feb 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £799,714 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MENTERA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79400000 - Business and management consultancy and related services

## Release History

- 6 Feb 2026 at 10:14 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=161175

## Notice URLs

- http://gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-161175. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-161175.json.