---
title: "C196/2025/2026 - Sustainable Land Management Evaluation"
ocid: "ocds-kuma6s-163416"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-163416"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-163416.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-163416.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2026-03-26"
---

# C196/2025/2026 - Sustainable Land Management Evaluation

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-163416

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## Summary

The procurement process for "C196/2025/2026 - Sustainable Land Management Evaluation" has reached the award stage. The tender is managed by Llywodraeth Cymru / Welsh Government, a buying organisation located in Cardiff, with services being the main procurement category. The contract was signed on 27 February 2026, marking the completion of a tender process aimed at evaluating the Sêr Cymru II programme, supported by the European Regional Development Fund (ERDF). This programme focuses on enhancing scientific expertise in Wales by attracting exemplary scientists. Ipsos (Market Research) Ltd, based in London, has been awarded the contract to conduct an analysis on the success and impact of this initiative through interim and final reports measuring key performance indicators. The procurement involved four bids, highlighting healthy competition in the market research and consultancy services sector.

This tender represents significant business growth opportunities for companies specialising in research and development services and related consultancy. It is an attractive prospect for organisations with expertise in market and economic research, polling, and statistics. Businesses that can provide insights into programme effectiveness, as well as those adept at delivering comprehensive evaluations, are likely to find this contract beneficial. Such opportunities encourage participation from firms looking to expand their influence in the realm of social research services, particularly those aiming to collaborate with public sector entities like the Welsh Government to drive innovations and improvements in academic and scientific research fields.

## Notice

This is a final evaluation of Ser Cymru II which has been supported by the European Regional Development Fund (ERDF)The Ser Cymru II programme aims to remedy shortfall of science expertise by attracting new scientists to Wales and Welsh Universities. The programme aims to strengthen Wales' research performance by targeting investment, attracting world-class research talent and, in the case of non-ERDF-funded elements, supporting infrastructure. While building on the work of Ser Cymru I, which focused on recruitment of University research Chairs, Ser Cymru II is different in that it aims to attract research-excellent scientists in the early or middle stages of their career, and those currently on a career break into research posts in Wales.The overall aim of the work specified here is to provide a process and impact evaluation of the ERDF elements within Ser Cymru II. Two reports will be produced; at the interim and final stages of the contract. The final report only will be published. The evaluation will assess the success of the Programme against its stated outputs and delivery objectives, and measure outcomes and impact.The evaluation will be required to analyse the progress of the key monitoring requirements for this operation in terms of the key performance indicators.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=163416 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Feb 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS (MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79300000 - Market and economic research; polling and statistics
- 79310000 - Market research services
- 79315000 - Social research services

## Release History

- 26 Mar 2026 at 16:26 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=163416

## Notice URLs

- https://www.ipsos.com/en-uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-163416. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-163416.json.