---
title: "Media Buying Framework Agreement"
ocid: "ocds-r6ebe6-0000482135"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000482135"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000482135.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000482135.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF STRATHCLYDE"
published: "2017-07-06"
---

# Media Buying Framework Agreement

Buyer: UNIVERSITY OF STRATHCLYDE  
Current stage: Award  
OCID: ocds-r6ebe6-0000482135

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## Summary

The University of Strathclyde is currently engaged in the procurement process for a Media Buying Framework Agreement located in Glasgow, UK. The tender is classified under the services category, specifically aimed at supporting educational marketing initiatives. This procurement process, which follows an open procedure, is complete, having been initiated on 6th July 2017, with awards having been made as of 28th June 2017. The range of services includes press campaigns, digital advertising, and online profiles, with an intended contract duration of two years and the option for two further twelve-month extensions.

This tender presents significant opportunities for businesses specialising in media buying, digital marketing, and advertising services, particularly those with experience in higher education marketing. Companies equipped to deliver targeted media campaigns with proven track records in similar projects may find this a lucrative engagement, given the requirement for strong past performance and relevant experience. With a project value amounting to £512,000, qualified bidders can leverage their expertise to grow their business within the educational sector.

## Notice

The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.

### Lot Information

Lot 1

The University wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns for student recruitment.. Tenderers must meet the Universities minimum requirements stated in this Contract Notice and achieve a minimum score against each quality question, otherwise their proposal will be rejected. Bidders may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland).

Options: The University reserves the right to add additional services subject to budget approval. There are 2 one year extension options in addition to the 2 core year agreement.

Renewal: Optional 1 year extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL288842 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jul 2017 |
| Submission deadline | 14 Mar 2017 |
| Future notice date | Not specified |
| Award date | 28 Jun 2017 |
| Contract period | Not specified |
| Recurrence | Approximately 2 years from contract award, or 3/4 years depending on extensions |

## Values

| Field | Value |
| --- | --- |
| Tender value | £512,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF STRATHCLYDE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G4 0NT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM34 North Lanarkshire |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79416000 - Public relations services
- 79600000 - Recruitment services

## Release History

- 6 Jul 2017 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL288842
- 8 Feb 2017 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB272606

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB272606
  Media Buying Framework Agreement - The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL288842
  Media Buying Framework Agreement - The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.

## Notice URLs

- http://
- http://www.publictendersscotland.publiccontractsscotlan.gov.uk
- http://www.strath.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000482135
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000482135. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000482135.json.
