--- title: "Measuring International Marketing Effectiveness" ocid: "ocds-r6ebe6-0000506003" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000506003" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000506003.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000506003.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "VISITSCOTLAND" published: "2017-12-21" --- # Measuring International Marketing Effectiveness Buyer: VISITSCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000506003 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000506003) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000506003.json) ## Summary VisitScotland, located at Ocean Point One, 94 Ocean Drive, Edinburgh, is currently engaged in a tender process titled "Measuring International Marketing Effectiveness". This procurement falls under the marketing/tourism industry category and has an open procurement method. The tender was initiated on 27 July 2017, with a submission deadline set for 11 August 2017 at 12:00. The award for this contract was completed, and the winning supplier, BDRC Continental, has been contracted for a maximum value of £95,041 over a potential three-year period. This tender presents significant opportunities for businesses specialising in research and analysis related to marketing effectiveness, particularly those with expertise in international market dynamics. Companies that can provide robust methodologies to measure the impact of marketing activities on tourism, and who are adept with both qualitative and quantitative research techniques, would be well-suited to compete in this space. Given the focus of this contract, businesses with experience in the tourism sector and a history of successful partnerships in similar projects may find this tender especially advantageous. ## Notice VisitScotland has appointed a supplier to meet our research requirements to measure the effects of our international marketing activity. ### Lot Information Lot 1 Solution to meet our research requirements to measure the effects of our international marketing activity. Renewal: The Contract will be awarded for an initial period of 12 months with the option to extend by a further 2 x 12 month periods ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC305010 | | Notice type | PCS Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Dec 2017 | | Submission deadline | 11 Aug 2017 | | Future notice date | Not specified | | Award date | 18 Aug 2017 | | Contract period | Not specified | | Recurrence | July 2020 | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £95,041 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITSCOTLAND | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH6 6JH | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith | | Westminster constituency | Edinburgh North and Leith | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BDRC CONTINENTAL | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 21 Dec 2017 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC305010 - 27 Jul 2017 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL290688 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=1 27th July 2017 - ITT - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=2 27th July 2017 - Schedule 1 SoR - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=3 27th July 2017 - Schedule 2 ESPD - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=4 27th July 2017 - Schedule 3 Pricing & Invoicing - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=5 27th July 2017 - Schedule 4 T&Cs - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL290688&idx=6 27th July 2017 - Supplemental Data Processing Agreement - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL290688 Measuring International Marketing Effectiveness - VisitScotland is seeking a solution to meet our research requirements to measure the effects of our international marketing activity. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC305010 Measuring International Marketing Effectiveness - VisitScotland has appointed a supplier to meet our research requirements to measure the effects of our international marketing activity. ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.visitscotland.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000506003 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000506003. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000506003.json.