--- title: "Media Buying" ocid: "ocds-r6ebe6-0000510681" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000510681" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000510681.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000510681.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "SCOTTISH WATER" published: "2018-06-22" --- # Media Buying Buyer: SCOTTISH WATER Current stage: Award OCID: ocds-r6ebe6-0000510681 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000510681) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000510681.json) ## Summary The procurement process for the "Media Buying" contract is being conducted by Scottish Water, which provides essential water and wastewater services across Scotland. The procurement is at the completion stage, with the contract officially awarded on 22nd June 2018. This tender falls under the services category and is specifically classified within the media industry. Scottish Water is located at The Bridge, Buchanan Gate Business Park, Stepps, Glasgow, and initiated this selective procurement method alongside a prior call for competition. This contract represents a significant opportunity for businesses specialising in media planning and buying services, particularly those adept at multi-channel advertising strategies. Companies that can offer creative solutions for engaging audiences through various platforms, including TV, radio, digital, and print, may find this tender particularly advantageous. As Scottish Water seeks to enhance its advertising reach across Scotland, suppliers capable of providing market analysis, dedicated account management, and performance evaluation will be well-positioned to compete in this tender. ## Notice Procurement for the provision of Media Buying ### Lot Information Lot 1 The Supply of Media Buying Services Scope Scottish Water provide vital water and waste water services, essential to daily life, to 2.5 million households and 156,000 business premises across Scotland, and therefore need to be able to plan and carry out advertising/comms which have the scope to reach and engage with customers at both a pan-Scotland level and a regional/local level. In order to identify, plan and use the most effective platforms/channel mix to reach the target customer audience/base Scottish Water would like to source and implement a new framework for the supply of Media Planning & Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service. The scope of the contract is to work in partnership with Scottish Water, supplying the media planning and buying services, which will include: - providing high quality technical advice and proposals for the most effective platforms and advertising/media channel mix to be considered for the campaign/ advertising activity - proposing media schedules which will deliver effective/high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer Scottish Water the maximum potential reach, engagement and value. - providing monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign/advertising activity. The media buying services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across the following platforms/channels: - TV - Radio - Digital - Social - Outdoor - Press It is expected that the selected supplier will work closely with SW Corporate Affairs team as the primary contact, but will also be able to maintain and manage relationships and work independently with other Scottish Water departments who are considering an advertising media schedule to deliver either proactive and/or reactive comms activity. The supplier will be expected to provide a number of value added services to SW including but not limited to:- - Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight - Reporting (pre, during and post campaign/advertising analysis activity) - Dedicated Account Manager - Audience profiling - Planning, buying and management of all media proposed - Optimisation and management including set up of campaigns/advertising activity (inclusive of ASBOF levy and any media commission/copyright licence, but excluding adserving if required) - Management of SW account, including all meetings, travel and expenses in the servicing of the account. FYI- If you are interested in applying for the above. Please see PQQ_2884 or alternatively project_9081 contained on sister website public contract scotand- tenders Renewal: The contract will be for 3 years. Followed by 5X1 year extension at Scottish Water's discretion. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN322980 | | Notice type | OJEU - F6 - Contract Award Notice (Utilities) | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Jun 2018 | | Submission deadline | 2 Oct 2017 | | Future notice date | Not specified | | Award date | 22 Jun 2018 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | SCOTTISH WATER | | Locality | CUMBERNAULD ROAD | | Post town | Not specified | | Postcode | STEPPS,GLAS GOW | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | TLM Scotland | ## CPV Codes ### Divisions - 32 - Radio, television, communication, telecommunication and related equipment ### Codes - 32000000 - Radio, television, communication, telecommunication and related equipment ## Release History - 22 Jun 2018 at 00:00 - Award - OJEU - F6 - Contract Award Notice (Utilities) - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN322980 - 11 Sep 2017 at 00:00 - TenderUpdate - OJEU - F14 - Corrigendum - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP295318 - 8 Sep 2017 at 00:00 - Tender - OJEU - F5 - Contract Notice (Utilities) - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP295013 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP295013 Media Buying - Procurement for the provision of Media Buying - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN322980 Media Buying - Procurement for the provision of Media Buying ## Notice URLs - http:// - http://www.scottishwater.co.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000510681 - https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000510681. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000510681.json.