---
title: "Executive Entrepreneurship Masterclasses - Lot 3 Strategic Marketing"
ocid: "ocds-r6ebe6-0000515945"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000515945"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000515945.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000515945.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "HIGHLANDS AND ISLANDS ENTERPRISE"
published: "2018-04-20"
---

# Executive Entrepreneurship Masterclasses - Lot 3 Strategic Marketing

Buyer: HIGHLANDS AND ISLANDS ENTERPRISE  
Current stage: Award  
OCID: ocds-r6ebe6-0000515945

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## Summary

The procurement process, initiated by Highlands and Islands Enterprise, encompasses the contract titled "Executive Entrepreneurship Masterclasses - Lot 3 Strategic Marketing," aimed at providing executive education to assist entrepreneurs in scaling their businesses. This process is classified under the services category, with the procurement method being an open procedure. The tender phase concluded on 6th December 2017, following which the contract was awarded and is currently active. Based in Inverness, UK, Highlands and Islands Enterprise also outlines that the anticipated duration for the awarded contract is 27 months, with a total estimated value of £120,000 across the various masterclasses.

This tender presents significant opportunities for businesses specialising in educational services, particularly those offering expertise in strategic marketing. Suppliers capable of delivering interactive masterclasses that enhance entrepreneurs' marketing acumen—covering essential topics like customer segmentation, competitor analysis, and digital marketing—would find this contract especially relevant. Additionally, those with experience in fostering innovation and market penetration strategies would be well-placed to compete, ensuring that they can adequately meet the training needs of the participating entrepreneurs.

## Notice

This is a Contract Award Notice and as such the procurement process has now ended. Highlands and Islands Enterprise (HIE) provides a comprehensive but targeted suite of support to assist entrepreneurs accelerate their growth and scale up their businesses. We are seeking suppliers to provide executive education and support via a suite of masterclasses. Bidders should note that this is one of 4 contracts being procured simultaneously, but under separate contract notices (Lots) as follows: - Lot 1 - Structured Steps in the Entrepreneur's Journey - Lot 2 - Creating and Maintaining Competitive Advantage - Lot 3 - Strategic Marketing - Lot 4 - Strategic Negotiations This particular Notice relates to Lot 3 Strategic Marketing. The other contracts can be located the respective PCS/OJEU notices, which were all published on the same date with 'Executive Entrepreneurship - Masterclasses' in the contract description.

### Lot Information

Lot 1

Strategic marketing management is a powerful organisational process to better reach and satisfy customers while increasing profitability and productivity. It will also help a business become more innovative and better penetrate a market. Through applying a strategic approach to marketing, businesses will gain a deep insight of their customers, competitors, markets and opportunities. The masterclass will be held over two days in Inverness and will be delivered to a cohort of approximately 25-40 entrepreneurs to ensure the sessions are interactive. As a minimum, this masterclass will cover the following topics: -A strategic framework for identifying, assessing and prioritising market opportunities - Customer segmentation and channel management - Competitor analysis and differentiation - Setting and evaluating growth priorities - Digital marketing and social media analytics. The contract is anticipated to be awarded for a 27 month period with a maximum budget of between GBP35k and GBP40k per masterclass. It is estimated that the total value of these services (over the lifetime of the contract) may be GBP120k and this is the figure which has been used in II.1.7.. Economic operators may be excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Options: HIE reserves the right, on giving reasonable written notice from time to time, to require changes to the Services (whether by way of the removal of Services, the addition of new Services, or increasing or decreasing the Services or specifying the order in which the Services are to be performed or the locations where the Services are to be provided).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR317303 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Apr 2018 |
| Submission deadline | 6 Dec 2017 |
| Future notice date | Not specified |
| Award date | 18 Apr 2018 |
| Contract period | Not specified |
| Recurrence | HIE reserves the right to re-tender for these services upon termination of the contract or at the end of the contract period, including any extension period. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | £120,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHLANDS AND ISLANDS ENTERPRISE |
| Locality | INVERNESS |
| Post town | Inverness |
| Postcode | IV2 5NA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Highland |
| Electoral ward | Inverness South |
| Westminster constituency | Inverness, Skye and West Ross-shire |
| Delivery location | TLM6 Highlands and Islands |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80430000 - Adult-education services at university level
- 80511000 - Staff training services
- 80532000 - Management training services
- 80570000 - Personal development training services

## Release History

- 20 Apr 2018 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR317303
- 2 Nov 2017 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV300130

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=9
  4th November 2017 - Lot 3 ESPD
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=1
  4th November 2017 - Scope and Guidance Document
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=2
  4th November 2017 - Award Criteria Tender Response Form
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=3
  4th November 2017 - Pricing Proforma
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=4
  4th November 2017 - Non Scored Questions Response Form
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=5
  4th November 2017 - Forms for return with signature
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=6
  4th November 2017 - Example - annual reporting requirements
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=7
  4th November 2017 - HIE Conflicts of Interest Policy
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV300130&idx=8
  4th November 2017 - Terms and Conditions
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV300130
  Executive Entrepreneurship Masterclasses - Lot 3 Strategic Marketing - Highlands and Islands Enterprise (HIE) provides a comprehensive but targeted suite of support to assist entrepreneurs accelerate their growth and scale up their businesses. We are seeking suppliers to provide executive education and support via a suite of masterclasses. Bidders should note that this is one of 4 contracts being procured simultaneously, but under separate contract notices (Lots) as follows: - Lot 1 - Structured Steps in the Entrepreneur's Journey - Lot 2 - Creating and Maintaining Competitive Advantage - Lot 3 - Strategic Marketing - Lot 4 - Strategic Negotiations This particular Notice relates to Lot 3 Strategic Marketing. Bidders can submit a response for one or all of the Lots. Bidders who are interested in bidding for any of the other contracts can do so by locating the respective PCS/OJEU notices, which were all published on the same date with 'Executive Entrepreneurship - Masterclasses' in the contract description.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR317303
  Executive Entrepreneurship Masterclasses - Lot 3 Strategic Marketing - This is a Contract Award Notice and as such the procurement process has now ended. Highlands and Islands Enterprise (HIE) provides a comprehensive but targeted suite of support to assist entrepreneurs accelerate their growth and scale up their businesses. We are seeking suppliers to provide executive education and support via a suite of masterclasses. Bidders should note that this is one of 4 contracts being procured simultaneously, but under separate contract notices (Lots) as follows: - Lot 1 - Structured Steps in the Entrepreneur's Journey - Lot 2 - Creating and Maintaining Competitive Advantage - Lot 3 - Strategic Marketing - Lot 4 - Strategic Negotiations This particular Notice relates to Lot 3 Strategic Marketing. The other contracts can be located the respective PCS/OJEU notices, which were all published on the same date with 'Executive Entrepreneurship - Masterclasses' in the contract description.

## Notice URLs

- http://
- http://www.hie.co.uk
- http://www.hse.gov.uk/pubns/hse40.pdf
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000515945

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000515945. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000515945.json.