---
title: "Marketing Automation Solution"
ocid: "ocds-r6ebe6-0000530656"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000530656"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000530656.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000530656.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF ABERDEEN"
published: "2018-05-29"
---

# Marketing Automation Solution

Buyer: UNIVERSITY OF ABERDEEN  
Current stage: Award  
OCID: ocds-r6ebe6-0000530656

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000530656)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000530656.json)

## Summary

The University of Aberdeen is undertaking a procurement process for a "Marketing Automation Solution" aimed at enhancing communication with potential and current students. This open tender, marked as initiative type "tender", is situated in the education sector, specifically focused on goods. The tender period ended on 27th February 2018, with the contract subsequently awarded on 25th April 2018. The project is based in Aberdeen, with a total contract value of £92,000.

This opportunity presents a potential growth avenue for businesses specialising in marketing technology, particularly those offering automation solutions that facilitate targeted communications and support omnichannel engagement strategies. Companies that can provide effective training and ongoing support for their solutions would be particularly well-suited to compete for this tender, enabling the University to improve its recruitment and communication efforts across various platforms.

## Notice

AWARD NOTICE FOR THE FOLLOWING - The University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students.

### Lot Information

Lot 1

AWARD NOTICE FOR THE FOLLOWING - The Digital and Information Services directorate at the University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students. In future, the solution may be used for marketing communications to other groups. There are several teams across the University that require the ability to contact segmented groups of students with tailored content, these communications consist of responses to enquiries, recruitment campaigns, eZines & Newsletters. These messages will be delivered to enquirers, applicants & students studying at the Aberdeen Campus, the Qatar Campus and Online. The University are in the process of improving the handling of enquiries from omnichannel sources and streamlining communication strategies. To benefit fully from the process improvements being made, a marketing automation tool is required. In addition to the actual tool, training and guidance on setting up communication plans is required, as is ongoing training and support as questions arise.

Renewal: option to extend by one further year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY320309 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 May 2018 |
| Submission deadline | 27 Feb 2018 |
| Future notice date | Not specified |
| Award date | 25 Apr 2018 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £92,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF ABERDEEN |
| Locality | ABERDEEN |
| Post town | Aberdeen |
| Postcode | AB24 3FX |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM5 North Eastern Scotland |
| ITL 3 | TLM50 Aberdeen City and Aberdeenshire |
| Local authority | Aberdeen City |
| Electoral ward | Tillydrone/Seaton/Old Aberdeen |
| Westminster constituency | Aberdeen North |
| Delivery location | TLM50 Aberdeen City and Aberdeenshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DOTMAILER |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 29 May 2018 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY320309
- 13 Feb 2018 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB310043

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB310043
  Marketing Automation Solution - The University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY320309
  Marketing Automation Solution - AWARD NOTICE FOR THE FOLLOWING - The University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students.

## Notice URLs

- http://
- http://www.abdn.ac.uk/procurement
- http://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000530656

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000530656. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000530656.json.