---
title: "Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area"
ocid: "ocds-r6ebe6-0000556913"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000556913"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000556913.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000556913.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "BIG LOTTERY FUND (ACTING FOR AND ON BEHALF OF THE NATIONAL LOTTERY PROMOTIONS UNIT)"
published: "2019-02-05"
---

# Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area

Buyer: BIG LOTTERY FUND (ACTING FOR AND ON BEHALF OF THE NATIONAL LOTTERY PROMOTIONS UNIT)  
Current stage: Award  
OCID: ocds-r6ebe6-0000556913

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000556913)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000556913.json)

## Summary

The procurement process involves the Big Lottery Fund, acting on behalf of the National Lottery Promotions Unit, seeking to award a contract for the “Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area.” This public relations campaign aims to enhance the visibility and perceived positive impact of National Lottery funding within Dundee and its surrounding areas. The procurement method is an open procedure focused on services, with key dates including a tender deadline of 25th September 2018 and a contract period commencing from 26th October 2018 and running until 29th March 2019.

This tender presents a significant opportunity for businesses in the public relations and marketing sectors, particularly those specialising in local outreach and community engagement. Companies that possess creativity and experience in delivering impactful campaigns, especially with a focus on digital media and targeting younger audiences, will be well-suited to compete. The successful agency will play a vital role in fostering community awareness of the benefits of National Lottery funding, providing a platform for growth and visibility within the region's marketplace.

## Notice

Provision of Services to the National Lottery Promotions Unit (NLPU) to Develop and Deliver a Local Public Relations Campaign in the Dundee Area

### Lot Information

Lot 1

The National Lottery Promotions Unit requires a service provider to deliver an innovative, high impact, creative and insight driven PR campaign which will generate traditional coverage and digital impact at a local level targeting Dundee and the immediate surrounding areas. The objectives of the campaign will be: - To win the hearts and minds of people in Dundee by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want to tap into a sense of pride and recognition that the National Lottery funds local and relevant projects in their community. We want people in Dundee to view the National Lottery as having people at its heart and making extraordinary things happen. - To acknowledge the GBP19 million of funding the National Lottery has invested in the V&A Dundee but not focus the campaign on it. Instead we see it as a catalyst to show all the investment into the other arts, education, environment, health, heritage, sport and voluntary/charity projects within the local area and tell the wider impact story of National Lottery funding to Dundee's regeneration. The V&A Dundee is scheduled to launch mid-September. We propose starting our campaign from late October, following the launch, once the noise around it has started to taper off. - To have an overarching theme that would span the campaign lifetime (October 2018 to March/April 2019). - To target Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Dundee and surrounding area with this campaign. Our baseline research shows that only 34 per cent of people in the Dundee, Perth and Fife area can name one or more projects in their local area. We would like to increase this number. - To provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale is important - and the V&A certainly shows what a large investment looks like - so too is local, small and relevant and the bids should feature projects which resonate with the local audience. - For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity. Bidders are required to propose: - A PR campaign that takes consideration of the requirements and objectives mentioned in Section 3 above. - Evidence of how the National Lottery has changed life for the better in the Dundee area.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB344219 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Feb 2019 |
| Submission deadline | 25 Sep 2018 |
| Future notice date | Not specified |
| Award date | 24 Oct 2018 |
| Contract period | 26 Oct 2018 - 29 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £37,500 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £38,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIG LOTTERY FUND (ACTING FOR AND ON BEHALF OF THE NATIONAL LOTTERY PROMOTIONS UNIT) |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 1DE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLM71 Angus and Dundee City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRAME PR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 5 Feb 2019 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB344219
- 10 Sep 2018 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP330812

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP330812
  Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area - Provision of Services to the National Lottery Promotions Unit (NLPU) to Develop and Deliver a Local Public Relations Campaign in the Dundee Area
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB344219
  Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area - Provision of Services to the National Lottery Promotions Unit (NLPU) to Develop and Deliver a Local Public Relations Campaign in the Dundee Area

## Notice URLs

- http://
- http://www.biglotteryfund.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000556913
- https://biglotteryfund.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000556913. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000556913.json.