--- title: "Berwick 'Welcome Visitor' Project" ocid: "ocds-r6ebe6-0000561117" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000561117" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000561117.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000561117.json" source: "Public Contracts Scotland" current_stage: "Tender" buyer: "BERWICK-UPON-TWEED TOWN COUNCIL" published: "2018-10-16" --- # Berwick 'Welcome Visitor' Project Buyer: BERWICK-UPON-TWEED TOWN COUNCIL Current stage: Tender OCID: ocds-r6ebe6-0000561117 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000561117) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000561117.json) ## Summary Berwick-upon-Tweed Town Council is seeking proposals for the "Berwick 'Welcome Visitor' Project," aimed at establishing the town as a premier visitor destination. This procurement is currently in the active tender stage, with an end date for submissions set for 2nd November 2018. The initiative falls within the general public services category and has a budget of £50,000. The project will focus on enhancing Berwick's tourism offerings, including marketing strategies and visitor experience improvements, located in Berwick-upon-Tweed, UK. This tender presents significant growth opportunities for businesses involved in tourism, marketing, brand development, hospitality, and event management. Companies that can contribute to the development of a visitor branding strategy and initiatives to improve tourism in the region would be well-suited to compete. The project aims to foster strong community engagement and collaboration, encouraging local businesses and stakeholders to participate actively in reshaping Berwick's tourism landscape. ## Notice To develop a 'brand' for Berwick-upon-Tweed, establishing the town as a 'visitor destination' and to support wider economic development and regeneration ambitions. The project is a package of mutually supportive measures which will, collectively, help to redefine the town's visitor offer, promote new visitor product developments, enhance the town's current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality visitor experience. The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision. ### Lot Information Lot 1 The Berwick 'Welcomes Visitor' package includes: Fresh Perceptions - The project will establish a Berwick destination management function and launch a new destination marketing approach with refreshed visitor information services, targeted advertising and campaigns to drive visitor numbers, footfall and spend to the town within the context of the wider strategic approach to Tourism marketing in Northumberland and the Scottish Borders. A refreshed events programme - The project will develop an extended visitor season through centrally co-ordinated product development / trails celebrating the town's character, distinctiveness and location. Business development initiative - The project will deliver local training and skills attainment to support business and community enterprises to fully engage with and realise the economic benefits of the refreshed visitor economy. Wayfinding and Signage - The project will contribute to the delivery of a refreshed and enhanced visitor wayfinding scheme which will re-orientate and improve the way visitors experience the town upon arrival, connecting key tourism sites and the retail heart of the town to public transport hubs including the Railway Station. Branding Development - Recommendations should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified. BRANDING DEVELOPMENT & MARKETING REFRESH The branding exercise is intended to lead to a renewed visitor information service, a refreshed marketing campaign and a refresh of existing tourism focused marketing materials. Across the town local partners and businesses use a variety of marketing materials and promotional media. It is anticipated that the findings and recommendations of the 'branding' exercise will specifically address each area with proposals for further development/optimisation. In shaping the Berwick 'brand' local partners will look to the appointed consultancy to understand and reflect the geographical position of the town at the English/Scottish border; surrounding regional attractions and markets across Northumberland and the Scottish Borders; and the town's history, heritage and cultural distinctiveness. Recommendations should identify and reflect competition for visitors and identify opportunities for joint working approaches with organisations/attractions which would result in a net gain for the Berwick visitor economy. Recommendations from the 'branding' exercise should produce a simple and clear lead message which identifies and promotes the town's distinctive character. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified (and any new ones proposed). Recommendations for a refreshed marketing regime should be developed jointly with 'end users', e.g local businesses, event managers, Visitberwick, and should identify a visitor friendly/appropriate structure and consider a range of themes including attractions, accommodation, events, where to eat, etc. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT334378 | | Notice type | PCS Notice - Website Contract Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Oct 2018 | | Submission deadline | 2 Nov 2018 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 6 Nov 2018 - 22 Feb 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | £50,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BERWICK-UPON-TWEED TOWN COUNCIL | | Locality | BERWICK-UPON-TWEED | | Post town | Galashiels | | Postcode | TD15 1BN | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC42 Northumberland | | Local authority | Northumberland | | Electoral ward | Berwick North | | Westminster constituency | North Northumberland | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342200 - Promotional services ## Release History - 16 Oct 2018 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT334378 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=2 16th October 2018 - Berwick Public Realm Strategy - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=3 16th October 2018 - Berwick CCT Economic Plan - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=4 16th October 2018 - Berwick Barracks Research Report - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=5 16th October 2018 - Berwick Barracks Executive Summary - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=6 16th October 2018 - Berwick Tourism responses 2017 - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT334378&idx=1 16th October 2018 - Berwick Destination Plan - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT334378 Berwick 'Welcome Visitor' Project - To develop a 'brand' for Berwick-upon-Tweed, establishing the town as a 'visitor destination' and to support wider economic development and regeneration ambitions. The project is a package of mutually supportive measures which will, collectively, help to redefine the town's visitor offer, promote new visitor product developments, enhance the town's current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality visitor experience. The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision. ## Notice URLs - http://www.berwick-tc.gov.uk - http://www.publiccontractsscotland.gov.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000561117 - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=561117 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000561117. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000561117.json.