---
title: "Search Engine Optimisation (SEO)"
ocid: "ocds-r6ebe6-0000565137"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000565137"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000565137.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000565137.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2020-01-29"
---

# Search Engine Optimisation (SEO)

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000565137

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000565137)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000565137.json)

## Summary

VisitScotland, located at Ocean Point One, 94 Ocean Drive, Edinburgh, UK, has completed a tender for the provision of Search Engine Optimisation (SEO) Services. This public procurement process, categorized under 'services', was conducted through an open procedure with the main deadline for submissions on 4th January 2019. The contract, valued at £600,000, was awarded to the supplier Yard. The contract was signed on 1st May 2019 and the reviews and communications pertaining to the procurement were managed within a clearly defined framework.

This tender presents significant growth opportunities for businesses in the digital marketing and SEO sectors, particularly those that can demonstrate strong technical capabilities and competitive pricing. Small and medium-sized enterprises (SMEs) are encouraged to participate, especially those with a proven track record in delivering SEO services. The procurement process highlighted the importance of quality criteria alongside cost, making it essential for bidders to articulate their expertise effectively in tender submissions.

## Notice

Appointment of a suitably qualified provider of Search Engine Optimisation (SEO) Services

### Lot Information

Lot 1

VisitScotland is seeking to appoint a suitably qualified contractor for the provision of Search Engine Optimisation (SEO) Services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN379168 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jan 2020 |
| Submission deadline | 4 Jan 2019 |
| Future notice date | Not specified |
| Award date | 1 May 2019 |
| Contract period | Not specified |
| Recurrence | 36 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £600,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6JH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YARD |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 29 Jan 2020 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN379168
- 17 May 2019 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY354534
- 21 Nov 2018 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV337975

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV337975&idx=5
  23rd November 2018 - Schedule 4 - Form of Contract
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV337975&idx=1
  23rd November 2018 - Invitation to Tender - SEO
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV337975&idx=2
  23rd November 2018 - Schedule 1 - Statement of Requirement (SEO)
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV337975&idx=3
  23rd November 2018 - Schedule 2 - ESPD (Scotland)
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV337975&idx=4
  23rd November 2018 - Schedule 3 - Pricing
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV337975
  Search Engine Optimisation (SEO) - VisitScotland is seeking to appoint a suitably qualified provider of Search Engine Optimisation (SEO) Services
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY354534
  Search Engine Optimisation (SEO) - VisitScotland has appointed a suitably qualified provider of Search Engine Optimisation (SEO) Services
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN379168
  Search Engine Optimisation (SEO) - Appointment of a suitably qualified provider of Search Engine Optimisation (SEO) Services

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000565137

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000565137. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000565137.json.