---
title: "Marketing Campaign for an Electric Bus Service"
ocid: "ocds-r6ebe6-0000567286"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000567286"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000567286.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000567286.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "HIGHLANDS AND ISLANDS TRANSPORT PARTNERSHIP (HITRANS)"
published: "2019-01-23"
---

# Marketing Campaign for an Electric Bus Service

Buyer: HIGHLANDS AND ISLANDS TRANSPORT PARTNERSHIP (HITRANS)  
Current stage: Award  
OCID: ocds-r6ebe6-0000567286

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## Summary

The Highlands and Islands Transport Partnership (HITRANS) is seeking a marketing consultant to develop and implement a marketing campaign for an electric bus service operating in Moray. This initiative is part of the European INTERREG North Sea Region project, G-PaTRA, aimed at providing crucial commuter and social links in areas currently lacking public transport access. The procurement process is at the Award stage, with a contract valued at £67,995 signed on 23 January 2019. The contract encompasses activities such as campaign management, design, and delivery of marketing materials aimed at promoting a carbon-neutral transport alternative.

This tender presents a multitude of growth opportunities for marketing firms, especially those specialising in transport, sustainability, and community outreach. Businesses that are experienced in campaign management, graphic design, and digital marketing strategies would be well-suited to compete for this contract. With a focus on rural areas and a new public transport service, companies capable of innovative marketing solutions to engage local communities will find this procurement advantageous for expanding their client base in the public sector.

## Notice

HITRANS wish to commission a marketing consultant to develop and implement a marketing campaign for an electric bus service to be operated in Moray. This service forms part of a European INTERREG North Sea Region project titled Green Passenger Transport in Rural Areas (G-PaTRA). A new scheduled bus service is to be introduced serving parts of rural Moray which currently have no access to regular bus services. The service will operate from Aberlour to Forres via Knockando, offering both commuter and social links currently unavailable. The scope of the project is to test the efficiency and reliability of an electric vehicle in a challenging rural environment, promoting a carbon neutral alternative to the motor car on this corridor.

### Lot Information

Lot 1

HITRANS wish to commission a marketing consultant to develop and implement a marketing campaign for an electric bus service to be operated in Moray. This service forms part of a European INTERREG North Sea Region project titled Green Passenger Transport in Rural Areas (G-PaTRA). A new scheduled bus service is to be introduced serving parts of rural Moray which currently have no access to regular bus services. The service will operate from Aberlour to Forres via Knockando, offering both commuter and social links currently unavailable. The scope of the project is to test the efficiency and reliability of an electric vehicle in a challenging rural environment, promoting a carbon neutral alternative to the motor car on this corridor. HITRANS expects the marketing campaign to encompass the following activities. Please note that this list is not exhaustive and we encourage further input from tenderers. - Campaign management - Design of artwork - Production and distribution of leaflets in the local area - Full exterior vinyl wrap of the electric bus and other necessary vinyl's - Door-to-door marketing (delivering promotional packs etc.) - Pocket timetable leaflets - Social media marketing - Bus stop flags and displays - Press, radio and TV advertising where appropriate - Publicity events, including a launch event and further campaign events as needed - Social media - Digital Marketing - General guidance on marketing strategy in liaison with Moray Council in respect of target markets and appropriate strategies to use to reach these target markets. - Fares & Fares promotion and input into pricing strategy but not in the initial phases of the campaign this is envisaged at a later stage

Renewal: An extension might be reviewed should further funding be awarded.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN342831 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jan 2019 |
| Submission deadline | 11 Jan 2019 |
| Future notice date | Not specified |
| Award date | 23 Jan 2019 |
| Contract period | 28 Jan 2019 - 31 Oct 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | £70,000 |
| Awards value | Not specified |
| Contracts value | £67,995 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHLANDS AND ISLANDS TRANSPORT PARTNERSHIP (HITRANS) |
| Locality | INVERNESS |
| Post town | Inverness |
| Postcode | IV3 5NQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Highland |
| Electoral ward | Inverness West |
| Westminster constituency | Inverness, Skye and West Ross-shire |
| Delivery location | TLM62 Inverness and Nairn, Moray, and Badenoch and Strathspey |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FLOURISH MARKETING |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 34144910 - Electric buses
- 79342000 - Marketing services

## Release History

- 23 Jan 2019 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN342831
- 14 Dec 2018 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC339951

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC339951&idx=1
  18th December 2018 - ITT Marketing Campaign Electric Bus
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC339951&idx=3
  18th December 2018 - ITT Marketing Campaign Electric Bus
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC339951&idx=2
  18th December 2018 - ITT Marketing Campaign G-PaTRA
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC339951
  Marketing Campaign for an Electric Bus Service - HITRANS wish to commission a marketing consultant to develop and implement a marketing campaign for an electric bus service to be operated in Moray. This service forms part of a European INTERREG North Sea Region project titled Green Passenger Transport in Rural Areas (G-PaTRA). A new scheduled bus service is to be introduced serving parts of rural Moray which currently have no access to regular bus services. The service will operate from Aberlour to Forres via Knockando, offering both commuter and social links currently unavailable. The scope of the project is to test the efficiency and reliability of an electric vehicle in a challenging rural environment, promoting a carbon neutral alternative to the motor car on this corridor.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN342831
  Marketing Campaign for an Electric Bus Service - HITRANS wish to commission a marketing consultant to develop and implement a marketing campaign for an electric bus service to be operated in Moray. This service forms part of a European INTERREG North Sea Region project titled Green Passenger Transport in Rural Areas (G-PaTRA). A new scheduled bus service is to be introduced serving parts of rural Moray which currently have no access to regular bus services. The service will operate from Aberlour to Forres via Knockando, offering both commuter and social links currently unavailable. The scope of the project is to test the efficiency and reliability of an electric vehicle in a challenging rural environment, promoting a carbon neutral alternative to the motor car on this corridor.

## Notice URLs

- http://
- http://www.hitrans.org.uk
- http://www.publiccontractsscotland.gov.uk
- http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA12522
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000567286

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000567286. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000567286.json.