---
title: "Media Planning and Buying"
ocid: "ocds-r6ebe6-0000570650"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000570650"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000570650.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000570650.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROBERT GORDON UNIVERSITY"
published: "2019-07-02"
---

# Media Planning and Buying

Buyer: ROBERT GORDON UNIVERSITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000570650

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## Summary

Robert Gordon University, located in Aberdeen, UK, has completed a public procurement process for the contract titled "Media Planning and Buying". This procurement, classified under the services industry, followed an open procedure and was aimed at enhancing the university's media strategy, including pay-per-click (PPC) and search engine optimisation (SEO) efforts. The contract was awarded to Penna, valued at £40,000, with the contract signing taking place on 2nd May 2019. The procurement timeline involved a tender period that began with the invitation to tender on 25th February 2019.

This tender presents significant opportunities for businesses specialising in media planning, digital advertising, and strategy development. Organisations with proven capabilities in SEO, PPC, and overarching media strategy are particularly well-suited to compete in such tenders, given the objectives to drive enquiries and applications for the university efficiently. With the contract's focus on developing high-quality applications and understanding market dynamics, businesses that can demonstrate strategic capability and innovative solutions are likely to find growth prospects through similar public procurement processes.

## Notice

Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.

### Lot Information

Lot 1

Develop a media strategy to o increase awareness and consideration of the University o drive enquiries and applications in the most effective and efficient way o improve the quality and increase the quantity of our applications Specific Objectives 1. To advise on SEO Strategy and a plan to increase our reputation, domain authority and to ensure that we are on page 1 of the most popular search engines 2. To develop a PPC Strategy and plan which allows us to flex our spend to drive more enrolments for the lowest possible CPA. 3. To plan and buy any Digital Advertising to meet our objectives and deliver the highest quality of application for the lowest CPA 4. To plan and buy and ATL advertising to raise awareness, grow consideration and drive direct response for the most efficient use of spend Expected outputs would be: 1. An overarching Media Strategy and Plan 2. SEO strategy and plan and advise on content and link building 3. PPC strategy and plan and recommended buying strategies. 4. A Digital Advertising strategy and plan to deliver high quality applications 5. An ATL strategy and plan to increase awareness and consideration and to drive direct response 6. Market insight into the target audience, media landscape, competitive environment and SOV and competitor marketing spend.

Renewal: Up to 12 month extension at the end of the initial 36 month period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Jul 2019 |
| Submission deadline | 25 Feb 2019 |
| Future notice date | Not specified |
| Award date | 2 May 2019 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £600,000 |
| Lots value | £600,000 |
| Awards value | Not specified |
| Contracts value | £40,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROBERT GORDON UNIVERSITY |
| Locality | ABERDEEN |
| Post town | Aberdeen |
| Postcode | AB10 7FY |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM5 North Eastern Scotland |
| ITL 3 | TLM50 Aberdeen City and Aberdeenshire |
| Local authority | Aberdeen City |
| Electoral ward | Airyhall/Broomhill/Garthdee |
| Westminster constituency | Aberdeen South |
| Delivery location | TLM50 Aberdeen City and Aberdeenshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 2 Jul 2019 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318
- 23 Jan 2019 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN343064

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=1
  25th January 2019 - Invitation to Tender
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=2
  25th January 2019 - Code of Conduct
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=3
  25th January 2019 - Example Budget - please note this is not a guaranteed level of business
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN343064
  Media Planning and Buying - Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318
  Media Planning and Buying - Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.

## Notice URLs

- http://
- http://www.rgu.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000570650
- https://www.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000570650. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000570650.json.