---
title: "Media buying agency for on and off line advertising space"
ocid: "ocds-r6ebe6-0000581503"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000581503"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000581503.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000581503.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2019-07-19"
---

# Media buying agency for on and off line advertising space

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000581503

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## Summary

The University of Edinburgh is seeking a media buying agency for on and offline advertising space, with the tender titled "Media buying agency for on and off line advertising space." This procurement falls under the services category, specifically within the higher education sector. The tender process is currently in the Award stage, having been completed on 27th June 2019, with a total contract value of £3,000,000 GBP. The agency will be primarily engaged to provide strategic advice aimed at driving local and international applications for various educational programmes. The delivery location is the University of Edinburgh, located in Edinburgh, UK.

This tender represents a significant opportunity for businesses specialising in media buying and advertising services, particularly small and medium-sized enterprises (SMEs) equipped to deliver integrated marketing strategies. Companies that can offer innovative solutions for brand awareness and student recruitment advertising would be well-suited to compete. Given the procurement method is an open procedure, a range of qualified firms are encouraged to participate to enhance their portfolios and secure contracts with a prestigious institution.

## Notice

The University of Edinburgh requires a media buying agency for strategic advice and recommendations, and procurement of on and off line advertising space. The overarching objectives of our media activity are to drive local and international applications for undergraduate, postgraduate and PhD programmes, build awareness and recognition, and support our commercial operations.

### Lot Information

Lot 1

The supplier will be engaged to provide advice at the request, and under the direction of, nominated UOE representatives relating primarily to student recruitment advertising, generic brand raising advertising and advertising in support of the university's commercial activities. Strategic media advice may be given as necessary on these specific areas: products, brands and brand portfolios: in terms of brand image, targeting, media usage and phasing. category and category segments: identifying and analysing media usage by the competition, detecting niches and opportunities. targets: translating marketing targets into communication and media targets, quantification and definition of targets, target group attitude towards media and product purchase, control of side-effects (on a brand and product basis). effectiveness: contribution of the communication plan to the effectiveness of the marketing mix, links between the media plan and the overall communication effectiveness. Analysing and selecting communication vehicles: tactical media planning and optimisation Quantifying and prioritising objectives: reach and frequency distribution levels, optimum contacts, required environment, qualitative aspects, special positions. Determining estimated net costs of contacts. Developing plans (with alternatives) and producing a justified recommendation. Optimising final plan according to constraints and opportunities within each medium. Leveraging the purchasing power of the advertiser: negotiating and buying Analysing terms and conditions of each media vehicle. Ranking vehicles according to net cost and costing of each plan. Negotiation strategy for each vehicle. Proof of insertion and invoicing. Administrative and financial follow-up: permitting the advertiser to monitor media purchases and budget status with simple direct access (extranets, EDI, etc.). Presenting a detailed post-analysis Media post-analysis: actual versus objectives (either versus competitive or rate card), qualitative and quantitative, explanation of discrepancies. Buying post-analysis: negotiations and other economic benefits obtained, proof of insertion, check versus orders, compensations and make-goods. Efficiency post-analysis: role of media in the marketing mix, analysis of effects related to causes. Advanced Media strategy/planning: definition of targets and objectives: from marketing, sales and communication objectives, with media surveys and consumer databases, investment analysis: evaluation of previous investments, optimum budget recommended media mix: media selection, phasing over time, weight of secondary communication channels (DM, partnerships, barter, etc.), multi-brand and/or multi-national co-ordination. Training and sharing information: Designing and circulating regular media information (paper and/or electronic). Initiating and investing in proprietary ad-hoc research. Permanent monitoring of developments in the media world (nationally and internationally).. The University reserves the right to procure, implement and manage its own social media and google search campaigns if achieving best value up to a limit of 1,500 GBP.

Options: Any media platforms and developing areas as identified through agreement.

Renewal: 12 month option.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL360960 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jul 2019 |
| Submission deadline | 31 May 2019 |
| Future notice date | Not specified |
| Award date | 27 Jun 2019 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | £1,500,000 |
| Awards value | Not specified |
| Contracts value | £3,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPIRITMEDIA SCOTLAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 19 Jul 2019 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL360960
- 26 Apr 2019 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR352638

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR352638
  Media buying agency for on and off line advertising space - The University of Edinburgh requires a media buying agency for strategic advice and recommendations, and procurement of on and off line advertising space. The overarching objectives of our media activity are to drive local and international applications for undergraduate, postgraduate and PhD programmes, build awareness and recognition, and support our commercial operations.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL360960
  Media buying agency for on and off line advertising space - The University of Edinburgh requires a media buying agency for strategic advice and recommendations, and procurement of on and off line advertising space. The overarching objectives of our media activity are to drive local and international applications for undergraduate, postgraduate and PhD programmes, build awareness and recognition, and support our commercial operations.

## Notice URLs

- http://
- http://www.ed.ac.uk/schools-departments/procurement/supplying
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000581503
- https://spiritmediaworks.co.uk/
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000581503. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000581503.json.