---
title: "Award of Social Media Management for Perth City Centre Channels"
ocid: "ocds-r6ebe6-0000583596"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000583596"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000583596.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000583596.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "PERTH & KINROSS COUNCIL"
published: "2019-06-20"
---

# Award of Social Media Management for Perth City Centre Channels

Buyer: PERTH & KINROSS COUNCIL  
Current stage: Award  
OCID: ocds-r6ebe6-0000583596

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## Summary

Perth & Kinross Council is seeking to enhance its social media management for Perth City Centre channels through a tender for the provision of these services. The contract, titled "Award of Social Media Management for Perth City Centre Channels," falls under the industry category of Information Communication Technology services. The procurement process is currently at the Award stage, having been signed on 19th June 2019, with the contract set to run from 1st July 2019 to 31st March 2020. This initiative aims to promote Perth as an attractive location while maintaining engagement with its residents.

This tender presents significant opportunities for businesses with expertise in digital marketing and social media management. Companies capable of delivering professional content and managing social media platforms are ideal candidates. Specifically, creative agencies, marketing firms, and tech-savvy companies can leverage this contract to grow their engagement with a diverse audience, particularly by developing targeted campaigns that appeal to residents and visitors aged 25 to 55, primarily female. Additionally, businesses that can offer innovative solutions for analytics and customer engagement will find this opportunity particularly beneficial.

## Notice

Brief DocumentPerth & Kinross CouncilPKC10664Provision of Social Media Management Support Services for the Perth City Social Media Channels1. Introduction1.1 Following the restoration of city status to Perth in 2012, Perth and Kinross Council (the Council) have been putting significant resource into promoting Perth as an attractive location and to engage with the resident population under the Perth City brand.1.2 It is key to our marketing and communications strategy that we have a high quality social media that looks professional and has highly targeted content which will enable us to enable us to promote the city and key events and activities to residents and visitors from within an hour's drive time, to support other forms of marketing and communication.2. Background2.1 The contract for the current social media management has come to an end. The Council is seeking to procure full management of the Perth City social media channels in accordance with an agreed content management strategy.2.2.1 The current Perth City social media channels comprises the following social media channels: Twitter, Facebook, Instagram, Pintrest, You-tube. In addition to this there is also an email marketing database of 18k to be maintained and grown.2.3 We are seeking a robust digital solution that is responsive and able to adapt to the changing requirements of users. We are looking for a solution that will provide us with a fully supported social media platform with the potential to generate some commercial revenue opportunities.Social media should promote the following key themes:What To DoTravel and accessibilityBusinessCurated contentIt should have unique and original content to engage with the target audience. The current target audience is those between the ages of 25 and 55, primarily female.3. Objectives3.1 The council anticipates that bidders are experienced in managing and delivering social media content and would be expect to take full responsibility for content, user administration and first line support. The Tourism and Place Team would agree content and provide limited content information.3.2 Given the dynamic nature of this environment, it is highly likely that this environment will develop and change in the course of any contract and bidders will be asked as part of this Quotation to describe how their charging and support mechanisms can respond to changing circumstances.3.3 The objectives of this project are:* to assist residents and local visitors at the planning stage of their visit to Perth and the surrounding area* to promote not only Perth's highlights and principal attractions but also unique aspects of Perth and the surrounding area - within a 45 minute drive time of Perth* To communicate information to residents about businesses and events happening within the area* To provide relevant and timeous information in the most appropriate fashion* To promote events within the area* To create digital marketing campaigns eg via direct mailings* To capture data and create a customer database, ensuring full GDPR compliance* To constantly review current channels of communication and create relevant communications plans on a 3 monthly basis* To provide suitable business directory information highlighting the unique independent businesses in Perth, Perthshire and Kinrosshire.* To provide detailed analytics and reporting for social media* To grow the current reach and engagement of the social media channels by a minimum of 15% within 12 months - through primarily organic growth and original contentAccordingly there would be calls to action at key locations in the city centre. The social media channels will also be referenced in all marketing materials produced by the Tourism and Place Team to drive awareness of these channels and support organic growth.4. Contract Duration4.1 The Council are seeking to enter into a contractual agreement for a period of 9 months from 1st July 2019 to 31st March 2020.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN357762 |
| Notice type | PCS Notice - Quick Quote Award |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jun 2019 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 20 Jun 2019 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £19,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PERTH & KINROSS COUNCIL |
| Additional buyers | EAST DUNBARTONSHIRE COUNCIL; FIFE COUNCIL; FORESTRY AND LAND SCOTLAND; GLASGOW SCHOOL OF ART; GLASGOW WEST HOUSING ASSOCIATION LIMITED; NHS LANARKSHIRE; ORKNEY ISLANDS COUNCIL; RENFREWSHIRE COUNCIL; SCOTTISH FORESTRY; SCOTTISH GOVERNMENT; SCOTTISH PARLIAMENTARY CORPORATE BODY; SCOTTISH PUBLIC PENSIONS AGENCY; THE CITY OF EDINBURGH COUNCIL |
| Locality | GLENROTHES |
| Post town | Kirkcaldy |
| Postcode | KY7 5LT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM02 Perth and Kinross, and Stirling |
| Local authority | Perth and Kinross |
| Electoral ward | Perth City Centre |
| Westminster constituency | Perth and Kinross-shire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 24 |
| Supplier names | ASA RECRUITMENT; ASHTEAD PLANT HIRE; BEAVER BRIDGES; BMI ROSS HALL HOSPITAL; CITY BUILDING (CONTRACTS) LLP/RSBI; CUNNINGHAM CASH REGISTERS; FLEXIFORM BUSINESS FURNITURE; HARVEY NASH; IMPERIAL COMMERCIALS; INSIGHT DIRECT (UK; JARVIE PLANT GROUP; LORIEN RESOURCING; MEDINET; NORTHERN SERVICES; OPERATION PLAY OUTDOORS; P&J TRAINING; PARITY PROFESSIONALS; RAINBOW BLINDS AND INTERIORS; SCOT JCB; SOFTWARE BOX; SYNAPTIK; THE ANTISOCIAL ENGINEER; THE RED STRING AGENCY; VENESKY BROWN |

## Release History

- 20 Jun 2019 at 10:23 - Award - PCS Notice - Quick Quote Award - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN357762

## Notice URLs

- http://https://forestryandland.gov.scot/
- http://www.eastdunbarton.gov.uk
- http://www.edinburgh.gov.uk
- http://www.fifedirect.org.uk
- http://www.gsa.ac.uk/
- http://www.gwha.org.uk/
- http://www.nhslanarkshire.org.uk
- http://www.orkney.gov.uk
- http://www.parliament.scot
- http://www.pkc.gov.uk
- http://www.renfrewshire.gov.uk
- http://www.scotland.gov.uk
- http://www.sppa.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000583596. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000583596.json.