---
title: "The John Muir Way: creating a sustainable income stream and developing the brand"
ocid: "ocds-r6ebe6-0000590061"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000590061"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000590061.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000590061.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "CENTRAL SCOTLAND GREEN NETWORK TRUST"
published: "2019-08-06"
---

# The John Muir Way: creating a sustainable income stream and developing the brand

Buyer: CENTRAL SCOTLAND GREEN NETWORK TRUST  
Current stage: Tender  
OCID: ocds-r6ebe6-0000590061

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## Summary

The Central Scotland Green Network Trust is currently initiating a tender titled "The John Muir Way: creating a sustainable income stream and developing the brand." This procurement process is classified under the "services" category, specifically focusing on environmental protection, and is located in Shotts, North Lanarkshire. The open procedure invites consultants with expertise in tourism-related brand development to develop a revenue-generation business plan for the John Muir Way. The tender period closes on 30th August 2019, with a budget of £35,000 available for the successful bidder. For any inquiries, questions must be submitted by 16th August 2019.

This tender presents significant growth opportunities for businesses specialising in consultancy for brand development, environmental tourism, and strategic business planning. Suppliers that can deliver research, market analysis, and branding services would be particularly well-suited to compete for this contract. The project aims to not only generate sustainable revenue streams for the John Muir Way but also enhance brand engagement with consumers and surrounding businesses, making this an exciting opportunity for firms looking to expand their market presence in the environmental and tourism sectors.

## Notice

The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over a 12 month period from September 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way - with the aim of generating as a minimum 25,000 GBP per year; 2. To develop the values, potential and impact of the John Muir Way brand; 3. To create new products, services and opportunities for consumers and businesses to engage with the John Muir Way brand and its values.

### Lot Information

Lot 1

PLEASE DOWNLOAD THE TENDER DOCUMENTS FOR FULL DETAILS. SYNOPSIS BELOW. The Central Scotland Green Network Trust seeks a consultant to develop and implement a revenue-generation business plan for the John Muir Way (JMW), to include the following elements, to be researched and delivered over a period no longer than 12 months starting in September 2019. This work will take a strategic approach to JMW brand and revenue development and will include research, recommendations and delivery of at least the following: A. Market research of other Long Distance Routes and the income generating activities of those routes, and with consumers and businesses, to inform the work below. Research to be captured in a report and shared with CSGNT. B. Development of a brand licencing / merchandise strategy and proposed JMW merchandise range - to include brand development work (values and visuals), design visuals, brand manual, recommended trademark categories, brand licencing royalty scale, licence agreement templates, and appropriate approach towards pre-existing unlicensed JMW branded or related goods. C. Trademark registration of JMW brand in recommended classes as per B above. To include managing TM registration and cost of trademark fees. D. Recruitment via tender of a third party to produce a JMW merchandise range and fulfil orders under licence agreement with appropriate royalties. Securing of retail outlets. Working with CSGNT staff to embed the management of sales/revenue. Negotiating appropriate agreements with producers of pre-existing JMW branded goods. (Or delivery of other recommended approach to JMW merchandise.) E. Research and identify an appropriate model and charging structure for business listings on JMW website, and work with CSGNT project staff to target appropriate businesses. F. Work with CSGNT staff and web agency to identify the operational requirements and running costs of the paid-for listings function on the website, and to embed within CSGNT operations. G. Development of a sponsorship strategy, and action to secure initial sponsor/s in 2020. H. Explore how best to maximise opportunity for the JMW (specifically around revenue-generation) by linking up with surrounding attractions and activities close to the route. I. Consideration and recommendations on other fundraising and revenue generation activity, in the context of the JMW specific market. J. Financial projections, both income and expenditure for at least 5 years, for all elements above. K. An analysis of likely ongoing costs including any licenses and maintenance etc. L. A comprehensive risk assessment and mitigation strategies. M. Templates and training for ongoing implementation by CSGNT (e.g. brand licencing/royalty agreement and sponsorship pitch). The budget available for this contract is 35,000 GBP exclusive of VAT. Please see the Tender Brief for details of supporting budget allocations in addition to the contract budget. The deadline for tender submissions is 10:00 on Friday 30th August 2019. Tenders must be submitted electronically via the Public Contracts Scotland website Tender Submission Post Box. Any questions on the tender brief should be submitted no later than 10:00 on Friday 16th August 2019 via the PCS website. Please download the Tender Brief and Supporting Information for full details.

Renewal: Renewal is not planned, but buyer retains the option to extend the contract to reflect operational requirements or opportunities.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG362328 |
| Notice type | PCS Notice - Website Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Aug 2019 |
| Submission deadline | 30 Aug 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | £35,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRAL SCOTLAND GREEN NETWORK TRUST |
| Locality | NORTH LANARKSHIRE |
| Post town | Motherwell |
| Postcode | ML7 4JS |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM34 North Lanarkshire |
| Local authority | North Lanarkshire |
| Electoral ward | Fortissat |
| Westminster constituency | Airdrie and Shotts |
| Delivery location | TLM84 North Lanarkshire |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79413000 - Marketing management consultancy services

## Release History

- 6 Aug 2019 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG362328

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG362328&idx=1
  6th August 2019 - Tender Brief - John Muir Way revenue generation business plan
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG362328&idx=2
  6th August 2019 - Supporting Information - John Muir Way revenue generation business plan
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG362328
  The John Muir Way: creating a sustainable income stream and developing the brand - The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over a 12 month period from September 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way - with the aim of generating as a minimum 25,000 GBP per year; 2. To develop the values, potential and impact of the John Muir Way brand; 3. To create new products, services and opportunities for consumers and businesses to engage with the John Muir Way brand and its values.

## Notice URLs

- http://www.csgnt.org.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000590061
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=590061
- https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000590061. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000590061.json.