---
title: "The John Muir Way: creating a sustainable income stream and developing the brand (v2)"
ocid: "ocds-r6ebe6-0000594891"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000594891"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000594891.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000594891.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "CENTRAL SCOTLAND GREEN NETWORK TRUST"
published: "2019-12-23"
---

# The John Muir Way: creating a sustainable income stream and developing the brand (v2)

Buyer: CENTRAL SCOTLAND GREEN NETWORK TRUST  
Current stage: Award  
OCID: ocds-r6ebe6-0000594891

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## Summary

The Central Scotland Green Network Trust is procuring consultancy services for "The John Muir Way: creating a sustainable income stream and developing the brand (v2)." This project, classified under the environmental protection industry, is set to take place in North Lanarkshire, UK. The procurement method employed is a selective restricted procedure. The consultancy contract has an estimated value of £35,000, and the work period spans 11 months commencing in October 2019. Key procurement milestones include the deadline for Pre-Qualification Questionnaire submissions set for 10:00 on 30th August 2019, with final tenders due by 10:00 on 24th September 2019.

This tender represents a valuable opportunity for businesses, particularly small and medium-sized enterprises (SMEs), specialising in tourism, brand development, or business planning to engage in sustainable economic initiatives. Companies that can offer innovative strategies for revenue generation and brand enhancement will likely find this contract aligns well with their expertise. The selected consultant will aid in developing new products, services, and partnerships that can significantly benefit businesses looking to participate in the tourism market linked to the John Muir Way.

## Notice

The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over an 11 month period from October 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way - with the aim of generating as a minimum 25,000 GBP per year; 2. To develop the values, potential and impact of the John Muir Way brand; 3. To create new products, services and opportunities for consumers and businesses to engage with the John Muir Way brand and its values. (PLEASE NOTE: This Contract Notice replaces the previously published AUG362328.)

### Lot Information

Lot 1

PLEASE DOWNLOAD THE TENDER DOCUMENTS FOR FULL DETAILS. SYNOPSIS BELOW. PLEASE NOTE THIS IS A DUAL STAGE TENDER PROCEDURE. The Central Scotland Green Network Trust seeks a consultant to develop and implement a revenue-generation business plan for the John Muir Way (JMW), to include the following elements, to be researched and delivered over a period no longer than 11 months starting in October 2019. This work will take a strategic approach to JMW brand and revenue development and will include research, recommendations and delivery of at least the following: A. Market research of other Long Distance Routes and the income generating activities of those routes, and with consumers and businesses, to inform the work below. Research to be captured in a report and shared with CSGNT. B. Development of a brand licencing / merchandise strategy and proposed JMW merchandise range - to include brand development work (values and visuals), design visuals, brand manual, recommended trademark categories, brand licencing royalty scale, licence agreement templates, and appropriate approach towards pre-existing unlicensed JMW branded or related goods. C. Trademark registration of JMW brand in recommended classes as per B above. To include managing TM registration and cost of trademark fees. D. Recruitment via tender of a third party to produce a JMW merchandise range and fulfil orders under licence agreement with appropriate royalties. Securing of retail outlets. Working with CSGNT staff to embed the management of sales/revenue. Negotiating appropriate agreements with producers of pre-existing JMW branded goods. (Or delivery of other recommended approach to JMW merchandise.) E. Research and identify an appropriate model and charging structure for business listings on JMW website, and work with CSGNT project staff to target appropriate businesses. F. Work with CSGNT staff and web agency to identify the operational requirements and running costs of the paid-for listings function on the website, and to embed within CSGNT operations. G. Development of a sponsorship strategy, and action to secure initial sponsor/s in 2020. H. Explore how best to maximise opportunity for the JMW (specifically around revenue-generation) by linking up with surrounding attractions and activities close to the route. I. Consideration and recommendations on other fundraising and revenue generation activity, in the context of the JMW specific market. J. Financial projections, both income and expenditure for at least 5 years, for all elements above. K. An analysis of likely ongoing costs including any licenses and maintenance etc. L. A comprehensive risk assessment and mitigation strategies. M. Templates and training for ongoing implementation by CSGNT (e.g. brand licencing/royalty agreement and sponsorship pitch). The budget available for this contract is 35,000 GBP exclusive of VAT. Please see the Tender Brief for details of supporting budget allocations in addition to the contract budget. The deadline for Pre-Qualification Questionnaire submission is 10:00 on Friday 30th August 2019. For those invited to submit full tenders, the deadline for Tender submission will be 10:00 on Tuesday 24th September 2019. PQQs and Tenders must be submitted electronically via the Public Contracts Scotland website Electronic Post Box. Any questions on the PQQ and Tender Brief should be submitted by 12:00 on Monday 26th August 2019 via the PCS website. Please download the Tender Brief, Supporting Information and Pre-Qualification Questionnaire for full details and to participate.. This Contract Notice replaces the previously published Notice AUG362328 which was a single stage procedure for the same scope of work. That notice has been cancelled and re-issued here as a dual stage procedure due to high interest noted. There are no changes to the Statement of Requirements within the Tender Brief.

Renewal: Renewal is not planned, but the buyer retains the option to extend the contract to reflect operational requirements or opportunities.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC375909 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Dec 2019 |
| Submission deadline | 30 Aug 2019 |
| Future notice date | Not specified |
| Award date | 4 Oct 2019 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | £35,000 |
| Awards value | Not specified |
| Contracts value | £33,950 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRAL SCOTLAND GREEN NETWORK TRUST |
| Locality | NORTH LANARKSHIRE |
| Post town | Motherwell |
| Postcode | ML7 4JS |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM34 North Lanarkshire |
| Local authority | North Lanarkshire |
| Electoral ward | Fortissat |
| Westminster constituency | Airdrie and Shotts |
| Delivery location | TLM84 North Lanarkshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALAN JONES ASSOCIATES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79413000 - Marketing management consultancy services

## Release History

- 23 Dec 2019 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC375909
- 21 Aug 2019 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG363831

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG363831&idx=1
  21st August 2019 - Pre-Qualification Questionnaire
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG363831&idx=2
  21st August 2019 - Tender Brief
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG363831&idx=3
  21st August 2019 - Supporting Information
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG363831&idx=4
  21st August 2019 - Questions and Answers (from original notice AUG362328)
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG363831
  The John Muir Way: creating a sustainable income stream and developing the brand (v2) - The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over an 11 month period from October 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way - with the aim of generating as a minimum 25,000 GBP per year; 2. To develop the values, potential and impact of the John Muir Way brand; 3. To create new products, services and opportunities for consumers and businesses to engage with the John Muir Way brand and its values. (PLEASE NOTE: This Contract Notice replaces the previously published AUG362328.)
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC375909
  The John Muir Way: creating a sustainable income stream and developing the brand (v2) - The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over an 11 month period from October 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way - with the aim of generating as a minimum 25,000 GBP per year; 2. To develop the values, potential and impact of the John Muir Way brand; 3. To create new products, services and opportunities for consumers and businesses to engage with the John Muir Way brand and its values. (PLEASE NOTE: This Contract Notice replaces the previously published AUG362328.)

## Notice URLs

- http://
- http://www.alanjonesassociates.org.uk
- http://www.csgnt.org.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000594891

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000594891. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000594891.json.