---
title: "Provision of strategic creative design for advertising campaigns"
ocid: "ocds-r6ebe6-0000596186"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000596186"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000596186.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000596186.json"
source: "Public Contracts Scotland"
current_stage: "Planning"
buyer: "ABELLIO SCOTRAIL LTD"
published: "2019-08-30"
---

# Provision of strategic creative design for advertising campaigns

Buyer: ABELLIO SCOTRAIL LTD  
Current stage: Planning  
OCID: ocds-r6ebe6-0000596186

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## Summary

The procurement process initiated by Abellio ScotRail Ltd is for the "Provision of strategic creative design for advertising campaigns." This tender falls within the services category and is geared towards the railway and creative design industries. Located in Glasgow, UK, this process is currently in the planning stage, with a communication made on 30th August 2019. Notably, the successful contract is set to commence on 1st January 2020 and will run until 31st December 2020, with the possibility of annual extensions. Interested agencies should submit expressions of interest by 2nd October 2019, which is the date set for future notices. 

This tender presents a unique opportunity for creative agencies specialising in full-service marketing and branding to collaborate with ScotRail in delivering impactful advertising campaigns. Businesses that can demonstrate relevant experience, specifically through case studies of previous brand campaigns, are well-suited to compete. The agency selected will be challenged with managing multiple campaigns while aligning closely with ScotRail's marketing team, handling various media formats including TV, Radio, Print, and Digital. Firms that excel in strategic, insight-led campaigns and possess the ability to adhere to tight deadlines will likely thrive in this competitive tender process.

## Notice

ScotRail are looking for a full-service creative Agency to deliver a new brand campaign in 2020, as well as retail focused campaigns for our fares and ticketing products. We work in a fast-paced environment and need an agency that will be able to manage multiple campaigns, delivering long-term objectives and short-term goals. We are looking for a reliable, cost effective and customer focused service.

### Lot Information

Lot 1

Expressions of interest are invited for the tender for the provision of creative design services to ScotRail. Two case studies demonstrating a brand campaign on the same size and scale should be submitted with your register of interest. To register interest, the Agency must demonstrate they have the necessary resources for a contract of this nature. The contract will commence from 1st January 2020 and will run until 31st December 2020, with an option to extend on a rolling annual basis. In the short term, we are aiming to re-launch in Spring 2020, any supplier that submits interest must be able to deliver against these time scales. The Agency will be required to work collaboratively with ScotRail's marketing team and our media buying agency. If taken through to pitch, the Agency will be asked to show a creative response to the brief issued as part of the tendering process. If appointed the Agency will be tasked with developing the creative brand campaign through qualitative research with key audiences and stakeholders and amend, consolidate and articulate Brand Language, Values, Positioning, Association and Clarity as appropriate to: - passengers - potential passengers - staff - key stakeholders The Agency will be required to review and create brand guidelines / guardrails to be used for consistent tone of voice. They should be easily implemented and ensure consistent brand communication without dilution across ScotRail and all sub brands/identities. The Agency will be required to provide recommendations on implementation and application of the guidelines throughout the process. In addition, the Agency will also be required to provide: - Strategic and insight led campaigns across ScotRail's portfolio of products. - Contribute to monitoring, evaluation, campaign analysis and reporting pre and post campaigns activity. - Contribute to the quarterly Brand Tracker survey to ensure the correct metrics are being measured and learnings are applied to all campaign activity. - Manage all production across campaigns, including TV, Radio, Print and Digital channels. If this cannot be insourced in the Agency, an agreed production budget will be included in each project. The Agency will also be expected to deliver several value-added services to ScotRail including: - Industry learnings and insight. - Dedicated Account Management and Senior Account Management and Senior Creative input. - Ensure that all outputs for ScotRail are of a high and consistent standard complying with the latest advertising rules and standards. - Management of the ScotRail account including all meetings, travel and expenses servicing the account is included in retained fees. - The Agency will be the lead Agency for ScotRail and may be required to work with other agencies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG364690 |
| Notice type | PCS Notice - Website Prior Information Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Aug 2019 |
| Submission deadline | Not specified |
| Future notice date | 2 Oct 2019 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ABELLIO SCOTRAIL LTD |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G2 1LU |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 30 Aug 2019 at 00:00 - Planning - PCS Notice - Website Prior Information Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG364690

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG364690
  Provision of strategic creative design for advertising campaigns - ScotRail are looking for a full-service creative Agency to deliver a new brand campaign in 2020, as well as retail focused campaigns for our fares and ticketing products. We work in a fast-paced environment and need an agency that will be able to manage multiple campaigns, delivering long-term objectives and short-term goals. We are looking for a reliable, cost effective and customer focused service.

## Notice URLs

- http://
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000596186
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=596186
- https://www.scotrail.co.uk/about-scotrail

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000596186. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000596186.json.