---
title: "Award of Media Planning and Buying - Healthier and Parental Audience"
ocid: "ocds-r6ebe6-0000605162"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000605162"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000605162.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000605162.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SCOTTISH GOVERNMENT"
published: "2020-01-09"
---

# Award of Media Planning and Buying - Healthier and Parental Audience

Buyer: SCOTTISH GOVERNMENT  
Current stage: Award  
OCID: ocds-r6ebe6-0000605162

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## Summary

The Scottish Government has recently completed the procurement process for the award of Media Planning and Buying Services focused on health and parental audiences. The tender, titled "Award of Media Planning and Buying - Healthier and Parental Audience," falls under the services category, specifically in advertising and marketing. The tender period commenced on 9 January 2020 and concluded on 8 January 2021, and the awarded contract, valued at £11,000,000, was signed on the same date. The buying organisation initiated this procurement as part of a framework for media planning and associated services.

This procurement process presents a significant opportunity for businesses specialising in media planning and buying, particularly those experienced in targeting health-related campaigns and parental audiences. Marketing agencies and consultancy firms with capabilities in campaign strategy, media buying, and analytics would be well-suited to compete for similar contracts that may arise under the Scottish Government's ongoing framework for media services. Such firms can leverage their expertise to enhance public health communications and ensure effective outreach to key demographics.

## Notice

The requirement is for Media Planning and Buying Services for the "Media Planning and Buying - Health and Parental Audience" under the Media Planning, Buying and Associated Services Framework (Ref: SP-18-007). Full details are supplied in the documents attached.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN376675 |
| Notice type | PCS Notice - Quick Quote Award |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2020 |
| Submission deadline | 1 Aug 2021 |
| Future notice date | Not specified |
| Award date | 9 Jan 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £11,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Additional buyers | CLACKMANNANSHIRE COUNCIL; FIFE COLLEGE; FIFE COUNCIL; FOOD STANDARDS SCOTLAND (FSS); FORESTRY AND LAND SCOTLAND; FORTH VALLEY COLLEGE; MARINE SCOTLAND ON BEHALF OF THE SCOTTISH GOVERNMENT; MORAY COUNCIL; NATIONAL GALLERIES OF SCOTLAND; NHS GRAMPIAN; NHS LOTHIAN; NORTH LANARKSHIRE COUNCIL; PERTH & KINROSS COUNCIL; REGISTERS OF SCOTLAND; SCOTTISH ENTERPRISE; SCOTTISH FIRE AND RESCUE SERVICE; SCOTTISH POLICE AUTHORITY; TCS CONSTRUCTION CONSULTANTS; THE CITY OF EDINBURGH COUNCIL; UNIVERSITY OF THE HIGHLANDS AND ISLANDS |
| Locality | INVERNESS |
| Post town | Inverness |
| Postcode | IV3 5SQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 47 |
| Supplier names | AMD CONTRACT SERVICES; ANDREW DUNCAN; ASA RECRUITMENT; BROWNS BOOKS FOR STUDENTS; BYTES SOFTWARE SERVICES; CARAT; CASTLEVIEW PLANT; CIVICAUK; COEVAL; CONCEPT NORTHERN; D.N. MUNRO PLANT HIRE; DCL JOINERY AND CONTRACTORS; DMFCA; EMERGENCY ONE (UK; EVERWARM; F A SWEENEY; FEEDS & STOVES; FUTURESCOT; GB BARRELS; GEORGE CASEY; GTR CONTRACTS; HARVEY NASH; HIGHLAND FENCING & BARRIER CONTRACTORS; ICONIC CONSULTING; IRED; J & E SHEPHERD; JACOBS; KERNEL CREATIVES T/A ALMOND; MML MARINE; MPMH CONSTRUCTION; NISBETS CATERING EQUIPMENT; PORTAKABIN (SCOTTISH DIVISION; PULSE FITNESS; QIAGEN; R A COX (GARAGE EQUIPMENT; RA DALTON; REPUBLIC OF MEDIA; RMF HEALTH; SANSONE PROJECTS; SCOTT YOUNG AND SONS; SIBCAS; SOLWAY PLANT HIRE; TAYLOR MCKENZIE RESEARCH & MARKETING; TETRALOGICAL; VANGUARD (SCOTLAND; VENESKY BROWN; VIC YOUNG (SOUTH SHIELDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 9 Jan 2020 at 12:19 - Award - PCS Notice - Quick Quote Award - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN376675

## Notice URLs

- http://firescotland.gov.uk
- http://www.clacks.gov.uk/business/corporateprocurementprocess/
- http://www.edinburgh.gov.uk
- http://www.fife.ac.uk
- http://www.fifedirect.org.uk
- http://www.forthvalley.ac.uk
- http://www.moray.gov.uk
- http://www.nationalgalleries.org
- http://www.nhslothian.scot.nhs.uk/
- http://www.northlanarkshire.gov.uk
- http://www.pkc.gov.uk
- http://www.ros.gov.uk
- http://www.scotland.gov.uk
- http://www.scottish-enterprise.com/
- http://www.spa.police.uk
- http://www.tcsconstructionconsultants.co.uk
- http://www.uhi.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000605162. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000605162.json.