---
title: "Love Seafood Media Planning & Buying - FY2021"
ocid: "ocds-r6ebe6-0000610477"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000610477"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000610477.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000610477.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SEA FISH INDUSTRY AUTHORITY"
published: "2020-08-14"
---

# Love Seafood Media Planning & Buying - FY2021

Buyer: SEA FISH INDUSTRY AUTHORITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000610477

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000610477)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000610477.json)

## Summary

The procurement process for the "Love Seafood Media Planning & Buying – FY2021" contract, initiated by the Sea Fish Industry Authority, is aimed at securing a media planning and buying partner to enhance marketing efforts for their consumer brand, "Love Seafood". This tender was conducted via an open procedure and is currently at the award stage, with the contract signed on 26th June 2020. The total value of the contract is £265,000, and it encompasses services within the seafood industry category, located in Edinburgh, United Kingdom. The submission deadline for bids was on 10th February 2020.

This tender presents significant opportunities for businesses, particularly those specialising in media planning, advertising, and marketing within the seafood industry. Companies with proven expertise in consumer-facing marketing strategies and a track record of delivering high-quality media services would be well-suited to compete. With a competitive bid environment evidenced by 11 total bids received, including those from SMEs, this contract could help suppliers expand their market presence and engage with a prominent organisation in the seafood sector.

## Notice

Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood."

### Lot Information

Lot 1

Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." More information can be found in the attached invitation to tender document.

Renewal: Contract may be extended by another 12 months concluding March 2022 which will be agreed and covered by a separate contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392608 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2020 |
| Submission deadline | 10 Feb 2020 |
| Future notice date | Not specified |
| Award date | 26 Jun 2020 |
| Contract period | 16 Mar 2020 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £265,000 |
| Lots value | £265,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEA FISH INDUSTRY AUTHORITY |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH7 4HS |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith Walk |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE LANE AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Aug 2020 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392608
- 13 Jan 2020 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN377335

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN377335&idx=4
  31st January 2020 - Updated compilation of questions received and responses made by Seafish as at 27.01.2020
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN377335&idx=5
  31st January 2020 - Updated compilation of questions received and responses made by Seafish as at 29.01.2020
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN377335&idx=3
  28th January 2020 - Updated compilation of questions received and responses made by Seafish as at 24.01.2020
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN377335&idx=2
  24th January 2020 - Compilation of questions received and responses made by Seafish as at 21.01.20
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN377335&idx=1
  15th January 2020 - Invitation to tender document
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN377335
  Love Seafood Media Planning & Buying - FY2021 - Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood."
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392608
  Love Seafood Media Planning & Buying - FY2021 - Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood."

## Notice URLs

- http://
- http://www.seafish.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000610477
- https://www.seafish.org/article/tenders

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000610477. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000610477.json.
