---
title: "UK Segmentation"
ocid: "ocds-r6ebe6-0000614769"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000614769"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000614769.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000614769.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2020-06-12"
---

# UK Segmentation

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000614769

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000614769)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000614769.json)

## Summary

The public procurement process was conducted by VisitScotland, a central purchasing body located at Ocean Point One, 94 Ocean Drive, Edinburgh. The tender titled "UK Segmentation" falls under the services category and was aimed at validating and refreshing the existing UK segmentation model. The procurement method used was an open procedure, with a tender period that ended on 28th February 2020, when bids were opened. The contract was awarded on 17th March 2020 to Union Direct, with a total value of £75,000.

This procurement presents significant opportunities for businesses in the marketing and tourism sectors, particularly those with expertise in market research and segmentation analysis. Companies that can demonstrate a strong understanding of the UK tourism landscape and possess the capacity to deliver research services would be well-suited to compete for similar contracts. The successful bidder, Union Direct, was identified as a small to medium-sized enterprise, indicating a favourable environment for SMEs in this procurement process.

## Notice

VisitScotland has appointed an agency to validate and refresh its existing UK segmentation model.

### Lot Information

Lot 1

VisitScotland has appointed an agency to validate and refresh its existing UK segmentation model

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN388148 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2020 |
| Submission deadline | 28 Feb 2020 |
| Future notice date | Not specified |
| Award date | 17 Mar 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £75,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6JH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNION DIRECT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Jun 2020 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN388148
- 14 Feb 2020 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB380712

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=1
  14th February 2020 - ITT
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=2
  14th February 2020 - Statement of Requirement
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=3
  14th February 2020 - ESPD
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=4
  14th February 2020 - Pricing Schedule
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=5
  14th February 2020 - GDPR Checklist
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB380712&idx=6
  14th February 2020 - T&Cs
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB380712
  UK Segmentation - The overall aim of this research is to validate and refresh VisitScotland's existing UK segmentation model.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN388148
  UK Segmentation - VisitScotland has appointed an agency to validate and refresh its existing UK segmentation model.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000614769

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000614769. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000614769.json.