---
title: "Invitation to Tender: Social Media Coordination for Scotland + Venice 2020"
ocid: "ocds-r6ebe6-0000616130"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000616130"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000616130.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000616130.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "ARCHITECTURE & DESIGN SCOTLAND"
published: "2020-02-27"
---

# Invitation to Tender: Social Media Coordination for Scotland + Venice 2020

Buyer: ARCHITECTURE & DESIGN SCOTLAND  
Current stage: Tender  
OCID: ocds-r6ebe6-0000616130

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000616130)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000616130.json)

## Summary

The procurement process is initiated by Architecture & Design Scotland, aimed at appointing a supplier for the project titled "Invitation to Tender: Social Media Coordination for Scotland + Venice 2020". This project falls under the services category and is set within the cultural industry, specifically related to architecture and design. Located in Edinburgh, the tender is currently in the active stage, with a closing date for submissions on 16 March 2020 at 10:00 GMT. The total budget for this contract is £3,000, and the procurement method employed is an open procedure, allowing wide participation. The successful contractor will support Scotland’s presentation at the Venice Architecture Biennale occurring in mid-2020, and the contract period is scheduled from April to June 2020.

This tender presents a significant opportunity for businesses specialising in social media strategy and engagement, particularly those with a background in promoting cultural or arts events. Suitable competitors may include social media coordinators or agencies with proven experience in campaigns that drive visitor engagement and online presence. The project offers a chance to showcase innovative approaches to attract visitors and enhance the visibility of Scotland's participation in a prestigious international event, making it ideal for firms skilled in multi-platform promotion, content creation, and audience engagement strategies.

## Notice

Scotland will participate as a Collateral Event at the 17th International Architecture Exhibition at La Biennale di Venezia - responding to the theme of 'How Will We Live Together?'. The Project is looking to appoint a supplier to develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media.

### Lot Information

Lot 1

The successful supplier will develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media. We are looking for a social media coordinator (or agency) with a proven track record to devise a strategy to maintain a strong online presence for the Scotland + Venice project in 2020. The role of the successful agency/individual is to create and implement online marketing strategies through social media accounts to drive content and engagement throughout the whole project. The successful supplier will also provide a clear roadmap, briefing and easy to follow guidance for the Scotland + Venice team on maintaining and implementing the strategy throughout the run of the project. The successful contractor will also create key content to support the launch of the project. Ideally you will be able to devise a campaign that can work both locally (Venice) and to a UK audience, supporting the overall messaging of the project. Responsibilities - Research audience preferences and current trends - Write guidelines for creating engaging text, image and video content - Design and create posts to sustain readers' curiosity and create interest and engagement with the Scotland + Venice project, especially in its launch phase. - Advice on and set up metrics/reports to monitor performance. - Advice on appropriate social platforms ensuring maximum effectiveness - Monitor online conversations and raise issues with A&DS if they arise. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics - Support partner organisations to maximise our collective impact and collaborate with partners involved with the project to identify appropriate content. - Develop social media guidance for our staff and participants. Requirements - Proven experience as a social media coordinator/strategist - Expertise in multiple social media platforms and a strategic approach to planning content - In-depth knowledge of SEO, keyword research and Google Analytics - Ability to deliver creative content (text, image and video) - Excellent communication skills and collaborative approach with high level of attention to detail. - Experience in working to promote a cultural, visitor or similar attraction, or festival experience. Highly Desirable skills - Experience of working across multiple markets/internationally - Italian language skills

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB381945 |
| Notice type | PCS Notice - Website Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Feb 2020 |
| Submission deadline | 16 Mar 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Apr 2020 - 30 Jun 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000 |
| Lots value | £2,500 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ARCHITECTURE & DESIGN SCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8DD |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 27 Feb 2020 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB381945

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB381945&idx=1
  27th February 2020 - Specification documentation
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB381945
  Invitation to Tender: Social Media Coordination for Scotland + Venice 2020 - Scotland will participate as a Collateral Event at the 17th International Architecture Exhibition at La Biennale di Venezia - responding to the theme of 'How Will We Live Together?'. The Project is looking to appoint a supplier to develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media.

## Notice URLs

- http://
- http://www.ads.org.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000616130
- https://www.publiccontractsscotland.gov.uk
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=616130
- https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000616130. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000616130.json.