---
title: "Covid 19 - Strategy and Insight Gathering"
ocid: "ocds-r6ebe6-0000622232"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000622232"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000622232.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000622232.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SCOTTISH GOVERNMENT"
published: "2020-06-01"
---

# Covid 19 - Strategy and Insight Gathering

Buyer: SCOTTISH GOVERNMENT  
Current stage: Award  
OCID: ocds-r6ebe6-0000622232

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000622232)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000622232.json)

## Summary

The Scottish Government conducted a public procurement process titled "Covid 19 - Strategy and Insight Gathering" aimed at enhancing communication strategies in the changing landscape of public health in Scotland. This procurement, classified under the services category, utilised an open procedure method and has reached the award stage. The contract was signed on 27 May 2020, with a total value of £49,999. The procurement process was based in Edinburgh, UK, and was intended to gather insights from a representative cross-section of the public to inform effective marketing communications regarding COVID-19 safety measures.

This tender presents opportunities for businesses, particularly those involved in market research, public engagement, and communications services, to engage with government initiatives at a local level. Companies like Jump Research, which successfully secured this contract, showcase the potential for small to medium-sized enterprises (SMEs) to participate in public sector projects. This contract highlights the need for expertise in rapidly evolving communication strategies, making it an ideal fit for firms focused on public health messaging and community engagement methodologies.

## Notice

In the light of changing restrictions affecting day to day life in Scotland, the marketing team need to develop communications activity at pace to ensure that the best possible advice about how to reduce the spread of the virus and keep people safe, reaches the general public. To keep pace with the speed of change, we would like to set up a research panel composed of a representative cross-section of the general public to allow us to both gather insight to inform a new marketing requirement or test materials developed for a specific audience group or the general public to ensure that our communications activity continues to be as effective as it can be.

### Lot Information

Lot 1

Below 50k GBP Non-Competitive Action carried out via PCS.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN387315 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jun 2020 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 May 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £49,999 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6QQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | JUMP RESEARCH; SCOTTISH GOVERNMENT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 1 Jun 2020 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN387315

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN387315
  Covid 19 - Strategy and Insight Gathering - In the light of changing restrictions affecting day to day life in Scotland, the marketing team need to develop communications activity at pace to ensure that the best possible advice about how to reduce the spread of the virus and keep people safe, reaches the general public. To keep pace with the speed of change, we would like to set up a research panel composed of a representative cross-section of the general public to allow us to both gather insight to inform a new marketing requirement or test materials developed for a specific audience group or the general public to ensure that our communications activity continues to be as effective as it can be.

## Notice URLs

- http://
- http://www.scotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000622232

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000622232. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000622232.json.