---
title: "Understanding the Drivers of Increased Participation Outdoor Recreation in Scotland"
ocid: "ocds-r6ebe6-0000626312"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000626312"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000626312.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000626312.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SCOTTISH GOVERNMENT"
published: "2020-10-30"
---

# Understanding the Drivers of Increased Participation Outdoor Recreation in Scotland

Buyer: SCOTTISH GOVERNMENT  
Current stage: Award  
OCID: ocds-r6ebe6-0000626312

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## Summary

The Scottish Government is conducting a research project titled "Understanding the Drivers of Increased Participation in Outdoor Recreation in Scotland." This project, part of the services category, aims to investigate the factors motivating increased outdoor activity among adults in Scotland since 2012. The current procurement process is in the Award stage, with a contract already signed with Ipsos MORI Scotland on 30 October 2020 for a total value of £39,940. The project is located in Edinburgh, and the research will focus on various population groups, ensuring an inclusive approach to outdoor recreational participation.

This contract presents substantial opportunities for businesses engaged in research and analytics, particularly those focusing on social behaviour and public engagement. Companies with expertise in qualitative research methodologies, data analysis, and knowledge of the outdoor recreation sector will find this tender particularly relevant. Furthermore, firms that can demonstrate experience in addressing inequalities and engaging with diverse communities will be well-suited to compete in future projects stemming from the findings of this research.

## Notice

Introduction 1. The Scottish Government (SG), on behalf of the Scottish Ministers, wishes to commission a piece of research to help understand the drivers behind the steady increase in participation in outdoor recreation which has occurred among adults in Scotland since 2012. The purpose of this research is to provide information to help the SG, Scottish Natural Heritage (SNH), and its partner organisations, increase and widen recreational use of the outdoors, reducing inequalities in participation, and ensuring everyone enjoys the benefits. 2. This specification sets out what is required, provides background information on participation in outdoor recreation and suggestions on method, but bidders are welcome to propose alternative methods for carrying out this work within the available budget and timescale.

### Lot Information

Lot 1

Scope /Statement of Requirement Research objectives and target audience 9. Neither the SHS nor SPANS provide a detailed understanding of what factors are driving these increases in participation nor of the relative importance of different drivers or challenges among different population groups, particularly equalities groups. To fill this evidence gap, additional research is now required to provide a better understanding of existing attitudes and behaviours and how the increases in participation observed since 2012 can be sustained over the long-term, with any limitations to participation among equalities and low-participation groups overcome. This evidence will help inform policy and the planning of future interventions and communications aimed at widening participation and addressing inequalities. 10. The aims of this research are: - To identify, and provide a qualitative understanding of, the specific factors that motivate different groups of people to visit the outdoors; to understand how these factors interact and the relative importance of different factors among different population groups, including groups, such as the BAME population and people with a long-term limiting health condition, where increases in participation have been less evident; - To provide a qualitative understanding of how and why behaviour and attitudes regarding visits to the outdoors have changed over the last few years (i.e. pre - Covid-19 lockdown) and, more recently in response to Covid-19 and social distancing; - To make recommendations on how any positive changes in behaviour and attitudes can be sustained over the long-term and, in particular, to highlight opportunities to widen participation among lower participation groups. 11. The target audience for the research is adults who currently visit the outdoors for leisure or recreation. The research sample should include people who are regular outdoor visitors (i.e. who visit the outdoors once a week or more frequently) as well as those who visit on a more occasional basis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT398257 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Oct 2020 |
| Submission deadline | 21 Aug 2020 |
| Future notice date | Not specified |
| Award date | 30 Oct 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £39,940 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Locality | GLASGOW |
| Post town | Edinburgh |
| Postcode | N/A |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Sighthill/Gorgie |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI SCOTLAND |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 30 Oct 2020 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT398257
- 23 Jul 2020 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL390743

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL390743&idx=1
  23rd July 2020 - CR/2020/14 - ITT
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL390743
  Understanding the Drivers of Increased Participation Outdoor Recreation in Scotland - Introduction 1. The Scottish Government (SG), on behalf of the Scottish Ministers, wishes to commission a piece of research to help understand the drivers behind the steady increase in participation in outdoor recreation which has occurred among adults in Scotland since 2012. The purpose of this research is to provide information to help the SG, Scottish Natural Heritage (SNH), and its partner organisations, increase and widen recreational use of the outdoors, reducing inequalities in participation, and ensuring everyone enjoys the benefits. 2. This specification sets out what is required, provides background information on participation in outdoor recreation and suggestions on method, but bidders are welcome to propose alternative methods for carrying out this work within the available budget and timescale.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT398257
  Understanding the Drivers of Increased Participation Outdoor Recreation in Scotland - Introduction 1. The Scottish Government (SG), on behalf of the Scottish Ministers, wishes to commission a piece of research to help understand the drivers behind the steady increase in participation in outdoor recreation which has occurred among adults in Scotland since 2012. The purpose of this research is to provide information to help the SG, Scottish Natural Heritage (SNH), and its partner organisations, increase and widen recreational use of the outdoors, reducing inequalities in participation, and ensuring everyone enjoys the benefits. 2. This specification sets out what is required, provides background information on participation in outdoor recreation and suggestions on method, but bidders are welcome to propose alternative methods for carrying out this work within the available budget and timescale.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.scotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000626312
- https://www.publictendersscotland.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000626312. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000626312.json.