---
title: "Award of Provision of Media Buying Services"
ocid: "ocds-r6ebe6-0000627979"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000627979"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000627979.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000627979.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF STRATHCLYDE"
published: "2020-08-19"
---

# Award of Provision of Media Buying Services

Buyer: UNIVERSITY OF STRATHCLYDE  
Current stage: Award  
OCID: ocds-r6ebe6-0000627979

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## Summary

The University of Strathclyde, a prominent institution in Glasgow, has completed the tender process for the provision of media buying services, primarily focusing on promoting its Strathclyde Business School. This procurement, categorised under services, was initiated through an open procedure and successfully appointed Media Minds Global Limited as the supplier. The contract, valued at £400,000, was signed on 18 August 2020. The tender highlights a commitment to delivering targeted and effective media campaigns aiming to attract international students, particularly from China, for various academic programmes.

This opportunity presents significant potential for growth for businesses engaged in media buying and digital advertising services. Companies with expertise in executing comprehensive press campaigns, online profiles, and digital advertising across various platforms would be particularly well-suited to compete for similar contracts in the education sector. The competitive landscape is conducive to SMEs, given the high volume of bids submitted for this tender, showcasing a strong interest from agile companies looking to expand their footprint in media services for academic institutions.

## Notice

The University of Strathclyde is now Scotland's third largest university, and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties -HASS, Science, Engineering and Business School- and has a total student population of around 20,000. The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media.

### Lot Information

Lot 1

Strathclyde Business School (SBS) wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media buying services for a range of courses including MBA, Postgraduate and Undergraduate degrees. Such services include, but are not limited to press campaigns; press supplements; online profiles; digital advertising platforms; search engine advertising and associated advertising options for social media. SBS aim to appoint a media buying partner who has influence in international markets to attract students from China and other international countries.

Options: The Contracting Authority reserves the right to request additional deliveries by the successful tenderer either intended as partial replacement of the supplies or installations or as the extension of existing supplies or installations. The Contracting Authority may at its sole discretion exercise this option.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392955 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2020 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Aug 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF STRATHCLYDE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G1 1QE |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEDIA MINDS GLOBAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 19 Aug 2020 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392955

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392955
  Award of Provision of Media Buying Services - The University of Strathclyde is now Scotland's third largest university, and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties -HASS, Science, Engineering and Business School- and has a total student population of around 20,000. The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media.

## Notice URLs

- http://
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000627979

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000627979. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000627979.json.