---
title: "Quality Meat Scotland - Provision of Consumer PR Services"
ocid: "ocds-r6ebe6-0000636994"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000636994"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000636994.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000636994.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "QUALITY MEAT SCOTLAND"
published: "2021-06-09"
---

# Quality Meat Scotland - Provision of Consumer PR Services

Buyer: QUALITY MEAT SCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000636994

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000636994.json)

## Summary

Quality Meat Scotland is seeking to appoint a PR agency for the "Provision of Consumer PR Services." This procurement falls under the services category and is classified as a selective tender, employing a restricted procedure. The agency's role will include delivering consumer campaigns and managing press office duties, particularly for the seasonal campaign 'Make It'. The procurement stage is currently complete, with the contract awarded to Weber Shandwick for a total value of £540,000. Key dates include the submission deadline on 24 December 2020 and the contract signing date on 8 June 2021, all taking place in Ingliston, UK.

This contract presents significant growth opportunities for businesses specialising in public relations, particularly those experienced in consumer engagement and brand management within the food industry. Companies that excel in campaign strategy, influencer partnerships, and media relations will find this tender particularly relevant. The successful agency will engage with various marketing and communication strategies for Quality Meat Scotland’s three key brands: Scotch Beef PGI, Scotch Lamb PGI, and Specially Selected Pork. This contract allows for future expansions, with renewal opportunities available, making it a strategic target for firms aiming to grow their presence in the PR sector.

## Notice

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

### Lot Information

Lot 1

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for 'Make It' to include but not limited to: Influencers (micro and macro) Recipe placement Opinion pieces Partnerships e.g. with restaurants, itison, food brands etc Sponsorship Stunts/events Broadcast In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering: Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences Seeking opportunities that support our brands Horizon scanning for reputational risks within the consumer landscape Crisis management working in conjunction with our Industry & Corporate PR to ensure our reputation is protected within the consumer landscape Communicating the positive work of our in-house teams to consumers covering: Health & Education Industry Development Brands Integrity To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS' Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Renewal: yearly for a maximum of 3 consecutive years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417630 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2021 |
| Submission deadline | 24 Dec 2020 |
| Future notice date | Not specified |
| Award date | 8 Jun 2021 |
| Contract period | Not specified |
| Recurrence | 16 weeks prior to current contract ending |

## Values

| Field | Value |
| --- | --- |
| Tender value | £540,000 |
| Lots value | £540,000 |
| Awards value | Not specified |
| Contracts value | £540,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUALITY MEAT SCOTLAND |
| Locality | INGLISTON |
| Post town | Edinburgh |
| Postcode | EH28 8NZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Almond |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WEBER SHANDWICK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 9 Jun 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417630
- 21 Dec 2020 at 00:00 - TenderUpdate - OJEU - F14 - Corrigendum - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC403259
- 24 Nov 2020 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV400606

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV400606&idx=1
  26th November 2020 - Schedule 1 - Specification of requirement
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV400606&idx=2
  26th November 2020 - Technical and professional ability selection criteria
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV400606
  Quality Meat Scotland - Provision of Consumer PR Services - QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417630
  Quality Meat Scotland - Provision of Consumer PR Services - QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.qmscotland.co.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000636994

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000636994. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000636994.json.