---
title: "The Provision of Digital Marketing China"
ocid: "ocds-r6ebe6-0000641472"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000641472"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000641472.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000641472.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "GCU"
published: "2021-07-16"
---

# The Provision of Digital Marketing China

Buyer: GCU  
Current stage: Award  
OCID: ocds-r6ebe6-0000641472

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000641472)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000641472.json)

## Summary

The Glasgow Caledonian University (GCU) is seeking proposals for "The Provision of Digital Marketing China" to enhance its digital campaign planning and strategic recruitment services targeting the China region. This tender is currently in the planning stage and was initially published on 3rd February 2021, with a submission deadline set for 5th March 2021. The procurement is classified under the services category, specifically focusing on digital marketing, and is managed through an open procedure which encourages competitive bidding from interested contractors.

This tender presents significant growth opportunities for small and medium-sized enterprises (SMEs) specialising in digital marketing and recruitment services. Businesses that can demonstrate expertise in strategic digital campaigns and creative services tailored to the Chinese market are particularly well-suited to participate. With a contract value of £88,059, successful bidders will not only contribute to the university's outreach efforts but also benefit from a longer-term partnership, as the contract may be extended for an additional year based on performance evaluations.

## Notice

The University is seeking a Contractor for digital campaign planning and delivery, strategic digital student recruitment & creative agency services for the China region

### Lot Information

Lot 1

The University is seeking a Contractor for digital campaign planning and delivery, strategic digital student recruitment & creative agency services for the China region.

Renewal: The University reserves the right to extend the Contract for a further 12 months' subject to satisfactory performance and continued University requirements

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL421535 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2021 |
| Submission deadline | 5 Mar 2021 |
| Future notice date | Not specified |
| Award date | 8 Jul 2021 |
| Contract period | Not specified |
| Recurrence | The University reserves the right to extend the Contract for a further 12 months’ subject to satisfactory performance and continued University requirements. |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £88,059 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GCU |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G4 0BA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ZUDU |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 16 Jul 2021 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL421535
- 3 Feb 2021 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB405745

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB405745
  The Provision of Digital Marketing China - The University is seeking a Contractor for digital campaign planning and delivery, strategic digital student recruitment & creative agency services for the China region
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL421535
  The Provision of Digital Marketing China - The University is seeking a Contractor for digital campaign planning and delivery, strategic digital student recruitment & creative agency services for the China region

## Notice URLs

- http://
- http://www.gcu.ac.uk/procurement
- http://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000641472
- https://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://www.scotcourts.gov.uk/the-courts/court-locations/glasgow-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000641472. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000641472.json.