--- title: "LIT0666 Data Lab PR & Marketing" ocid: "ocds-r6ebe6-0000645308" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000645308" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000645308.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000645308.json" source: "Public Contracts Scotland" current_stage: "Planning" buyer: "UNIVERSITY OF EDINBURGH" published: "2021-03-03" --- # LIT0666 Data Lab PR & Marketing Buyer: UNIVERSITY OF EDINBURGH Current stage: Planning OCID: ocds-r6ebe6-0000645308 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000645308) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000645308.json) ## Summary The University of Edinburgh is planning a procurement process titled "LIT0666 Data Lab PR & Marketing." This tender falls under the education industry category and is based in Edinburgh, UK. The procurement is currently in the planning stage, with a Framework Agreement scheduled to commence in June 2021 and extend for 34 months until March 2024. The estimated value of this contract is £165,000. Interested candidates should note that future communications regarding this tender are expected to be released by 9 April 2021. This tender presents substantial opportunities for businesses specialising in marketing and public relations, particularly those with expertise in the data and AI sectors. Companies that demonstrate a comprehensive understanding of the data landscape, along with strategic communication skills, will be well-positioned to compete. The appointed agency will play a crucial role in promoting the Data Lab’s initiatives, establishing thought leadership, and enhancing its visibility within the Scottish data and AI community, which could ultimately lead to increased business for successful bidders. ## Notice - This procurement is for a Framework Agreement for the Data Lab of University of Edinburgh. - The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency that fully understand the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice. Expert Marketing and PR provision will enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. The Supplier must be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.) ### Lot Information Lot 1 This procurement is for a Framework Agreement for the Data Lab of the University of Edinburgh. The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency with a comprehensive understanding of the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice.The appointed supplier will have the necessary expertise to enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. PR Requirements:- The Data Lab requires a specialist agency that is able to advise and provide ongoing support with communicating its messages, potential benefits and achievements to its key audiences, through media and other communications channels. Agency Requirements:- - Upfront advice on the appropriate strategy to maximise use of our resources and get our messages out effectively to our target audience. - Ongoing media relation's activity to connect the Data Lab to relevant media outlets across Scotland. - Proactive and reactive account management. - Help with drawing up a register of communications risks and planned responses (in addition to ad hoc crisis PR if required). - The Supplier Account Manager must to be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues.We would require a monthly meeting where the Supplier Account Manager would be briefed about our upcoming activities, and propose ideas for the appropriate PR and Marketing. - This would be in addition to an on-going communication via email and phone to notify the Data Lab of short-term PR opportunities. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.). Any applicants should have wide ranging knowledge of the current Data and AI within Scotland and elsewhere. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408543 | | Notice type | PCS Notice - Website Prior Information Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Mar 2021 | | Submission deadline | Not specified | | Future notice date | 9 Apr 2021 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £165,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF EDINBURGH | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH1 1HT | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | City Centre | | Westminster constituency | Edinburgh East and Musselburgh | | Delivery location | TLM75 City of Edinburgh | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 3 Mar 2021 at 00:00 - Planning - PCS Notice - Website Prior Information Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408543 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408543 LIT0666 Data Lab PR & Marketing - - This procurement is for a Framework Agreement for the Data Lab of University of Edinburgh. - The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency that fully understand the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice. Expert Marketing and PR provision will enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. The Supplier must be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.) ## Notice URLs - http:// - http://www.ed.ac.uk/schools-departments/procurement/supplying - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000645308 - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=645308 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000645308. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000645308.json.