---
title: "Quality Meat Scotland - Provision of Consumer Social Media Services"
ocid: "ocds-r6ebe6-0000646245"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000646245"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000646245.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000646245.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "QMS"
published: "2021-06-08"
---

# Quality Meat Scotland - Provision of Consumer Social Media Services

Buyer: QMS  
Current stage: Award  
OCID: ocds-r6ebe6-0000646245

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000646245.json)

## Summary

Quality Meat Scotland (QMS), situated in Newbridge, seeks to appoint a Social Media agency to manage its consumer social media activities, e-newsletters, and influencer management. This contract, valued at £420,000, was awarded on 3rd June 2021 under a restricted procedure as part of a selective procurement method. The procurement process is currently in the Award stage, with its associated tender period concluding on 2nd April 2021. The primary industry category for this tender is services, specifically for social media management, targeting the locality of Scotland.

This tender offers significant opportunities for businesses in the digital marketing and social media sectors, particularly for small and medium-sized enterprises (SMEs) capable of delivering high-quality consumer engagement strategies. Candidates with expertise in content creation, community management, and influencer outreach would be particularly well-suited to compete. Successful bidders will have the chance to partner closely with QMS's marketing team to enhance the promotion of Scotland's premium meat brands, creating long-term business relationships within the evolving landscape of digital consumer engagement.

## Notice

QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.

### Lot Information

Lot 1

QMS now seeks to appoint a consumer Social Media agency to deliver the ongoing social and enewsletter strategy which will tie into wider campaigns but also use an always on strategy to consistently push out key brand messages. Ongoing activity will include but not be limited to: Creation of a monthly content plan including ideation, content creation and execution A boosting strategy for all content Community management Monthly social listening to monitor trends and shape content eNewsletter send outs (currently one per month) Regular reporting on all activity Additional campaign activity could include: Campaign amplification activity when required eg. additional paid advertising, content creation, etc. In addition, QMS requires its Social Media agency to manage an ongoing Grassroot Influencers program, as a front line between the influencers and QMS with a remit covering: Ongoing relations with QMS's community of 'steakholders' Outreach and liaison with up to 10 influencers per month to execute content for QMS Idea generation of monthly tasks for the influencers. Organisation of product send outs using QMS preapproved suppliers e.g. butchers Monitoring and reporting of all activity. To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and work in partnership with QMS' Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Renewal: yearly for a maximum of 3 consecutive years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417592 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jun 2021 |
| Submission deadline | 2 Apr 2021 |
| Future notice date | Not specified |
| Award date | 3 Jun 2021 |
| Contract period | Not specified |
| Recurrence | 16 weeks prior to current contract ending |

## Values

| Field | Value |
| --- | --- |
| Tender value | £420,000 |
| Lots value | £420,000 |
| Awards value | Not specified |
| Contracts value | £420,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QMS |
| Locality | NEWBRIDGE |
| Post town | Edinburgh |
| Postcode | EH28 8NZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Almond |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SUNSHINE COMMUNUICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 8 Jun 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417592
- 3 Mar 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408550

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR408550&idx=1
  3rd March 2021 - QMS ITT Consumer Social Media Services_Schedule 1
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR408550&idx=2
  3rd March 2021 - QMS ITT Consumer Social Media Services_Technical and professional ability selection criteria
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408550
  Quality Meat Scotland - Provision of Consumer Social Media Services - QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417592
  Quality Meat Scotland - Provision of Consumer Social Media Services - QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.qmscotland.co.uk
- http://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000646245

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000646245. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000646245.json.