--- title: "User Experience Tool" ocid: "ocds-r6ebe6-0000647101" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000647101" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000647101.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000647101.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "VISITSCOTLAND" published: "2021-05-03" --- # User Experience Tool Buyer: VISITSCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000647101 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000647101) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000647101.json) ## Summary The procurement process is led by VisitScotland, which is seeking a suitably qualified supplier for the "User Experience Tool" project in the tourism industry. This contract, with a value of £67,500, is currently in the active stage, having a tender period that ended on 31 March 2021, with the award period commencing on 1 April 2021. The project is intended to enhance user experience and improve website conversions. The geographical focus for the delivery is the UK, particularly Edinburgh, where VisitScotland is headquartered at Ocean Point One on Ocean Drive. This tender presents a significant opportunity for businesses specialising in user experience design, digital marketing services, and web analytics. Small to medium enterprises (SMEs), particularly those with proven experience in delivering similar tools for tourism or related sectors, would be well-suited to compete for this contract. The procurement process follows an open procedure, encouraging various bids, including electronic submissions, and highlighting the potential for business growth within the vibrant tourism sector in Scotland. ## Notice VisitScotland is awarding to a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions. ### Lot Information Lot 1 VisitScotland is awarding a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions. Renewal: The contract will be awarded for 24 months with an option to extend by a further 12 months. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY413545 | | Notice type | PCS Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 3 May 2021 | | Submission deadline | 31 Mar 2021 | | Future notice date | Not specified | | Award date | 30 Apr 2021 | | Contract period | Not specified | | Recurrence | If still required this service will be re-tendered in early 2023/2024 depending on utilisation of extension period. | ## Values | Field | Value | | --- | --- | | Tender value | £67,500 | | Lots value | £67,500 | | Awards value | Not specified | | Contracts value | £62,100 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITSCOTLAND | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH6 6JH | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith | | Westminster constituency | Edinburgh North and Leith | | Delivery location | TLM Scotland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | DECIBEL INSIGHT | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72260000 - Software-related services ## Release History - 3 May 2021 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY413545 - 10 Mar 2021 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR409139 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=1 10th March 2021 - Invitation to Tender - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=2 10th March 2021 - Appendix F - Cloud Solutions Assessment - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=3 10th March 2021 - Schedule 1 - Statement of Requirement - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=4 10th March 2021 - Schedule 2 - SPD - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=5 10th March 2021 - Schedule 3 - Pricing - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR409139&idx=6 10th March 2021 - Schedule 4 - Form of Contact - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR409139 User Experience Tool - VisitScotland is seeking a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY413545 User Experience Tool - VisitScotland is awarding to a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions. ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.scotcourts.gov.uk/the-courts/sheriff-court/find-a-court - http://www.visitscotland.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000647101 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000647101. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000647101.json.