---
title: "Provision of Audience Research Services"
ocid: "ocds-r6ebe6-0000650504"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000650504"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000650504.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000650504.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "NATIONAL GALLERIES OF SCOTLAND"
published: "2021-11-16"
---

# Provision of Audience Research Services

Buyer: NATIONAL GALLERIES OF SCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000650504

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000650504)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000650504.json)

## Summary

The National Galleries of Scotland in Edinburgh is seeking a Service Provider for the Provision of Audience Research Services. This procurement falls within the services industry category and is currently in the planning stage. The tender was announced on 29 July 2021, with a submission deadline set for 30 August 2021 at 12:00. The selected Service Provider will be responsible for delivering insights on audience engagement to support the organisation's Key Performance Indicators and strategic initiatives. The procurement method is a selective procedure, indicating a restricted bidding process to ensure quality competition.

This tender presents an opportunity for businesses specialising in audience research, data analysis, and cultural sector engagement to expand their market presence. Companies with experience in delivering qualitative and quantitative research, particularly within artistic or public sector contexts, will be distinctly positioned to compete. With the potential for ongoing collaboration based on future research needs, firms that can demonstrate flexibility, innovative methodologies, and a robust understanding of the National Galleries’ objectives will be particularly attractive candidates.

## Notice

The National Galleries of Scotland is seeking to appoint a sole Service Provider for the Provision of Audience Research Services. National Galleries Scotland (NGS) proudly displays collection artworks and exhibitions within three Galleries across four main sites - The Scottish National Gallery (SNG), The Scottish National Portrait Gallery (SNPG) and the Scottish National Gallery of Modern Art (SNGMA) (Modern One and Modern Two). The Service Provider is required to conduct Audience Research to provide insight and analysis about both visitors and non-visitors in order to support the organisation's Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning. Full details of the Contract Requirements are detailed in the DRAFT Contract Requirements document. There is no commitment to a volume of work. Under this agreement, no minimum workload is guaranteed. Services will be agreed to on an "as required" basis. The Tenderer will have no claim against NGS if they are not instructed to carry out any of the services. NGS may have additional qualitative and/or quantitative audience research needs but these are yet undefined and will not be in the scope for this Tender. If and/or when additional audience research needs are identified, there would not be an automatic award. The agreement will therefore be non-exclusive i.e. NGS reserves the right, in certain circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS. As part of the tender exercise, the Service Provider must detail flexible options of robust methodologies for conducting audience research services which meet all data capture requirements. DRAFT Stage 2 Quality Criteria has been uploaded to the portal for review.

### Lot Information

Lot 1

The procurement will be conducted through the use of the Restricted Procedure. The SPD will be used as a downsizing tool in this procedure. It is the intention of NGS to shortlist a maximum of 5 Service Providers but NGS reserves the right to invite in excess of this number of Service Providers in the event of a tie. Economic Operators may be excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015. The objective criteria for shortlisting candidates is detailed under section III of this Contract Notice. A DRAFT Contract Agreement, Draft Contract Requirements and DRAFT second stage quality scoring sections has been uploaded to the portal. This is for INFORMATION and GUIDANCE ONLY as to the requirements of the contract and tender process. Bidders should satisfy themselves that they can fulfil the contract requirements prior to completing the SPD.. All shortlisted Bidders will be invited to provide a presentation. It is currently anticipated that presentations will take place during the weeks 15th - 26th November 2021, although this date is subject to change. It is yet to be determined as to whether these presentations will take place in person on-site at NGS or via an e-meeting platform.

Options: NGS may require the Service Provider to provide additional services. Any such modification shall be in terms of Regulation 72 of the Public Contracts (Scotland) Regulations 2015.

Renewal: The contract duration will be for an initial 36-month period, with the option of two additional 12-month extensions, not exceeding 24 months; resulting in possible maximum contract extension of 60 months. This is at the discretion of National Galleries Scotland. Each 12-month period of the contract is anticipated to run from 1st April through 31st March.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433146 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Nov 2021 |
| Submission deadline | 30 Aug 2021 |
| Future notice date | Not specified |
| Award date | 16 Nov 2021 |
| Contract period | Not specified |
| Recurrence | 2025 - 2027 |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL GALLERIES OF SCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH4 3DS |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 16 Nov 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433146
- 29 Jul 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL422470

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL422470&idx=5
  29th July 2021 - Postbox - Supplier Guide
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL422470&idx=1
  29th July 2021 - DRAFT Contract Requirements
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL422470&idx=2
  29th July 2021 - DRAFT Contract Agreement
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL422470&idx=3
  29th July 2021 - DRAFT Stage 2 Quality Criteria
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL422470&idx=4
  29th July 2021 - SPD Supplier Guide
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL422470
  Provision of Audience Research Services - The National Galleries of Scotland is seeking to appoint a sole Service Provider for the Provision of Audience Research Services. National Galleries Scotland (NGS) proudly displays collection artworks and exhibitions within three Galleries across four main sites - The Scottish National Gallery (SNG), The Scottish National Portrait Gallery (SNPG) and the Scottish National Gallery of Modern Art (SNGMA) (Modern One and Modern Two). The Service Provider is required to conduct Audience Research to provide insight and analysis about both visitors and non-visitors in order to support the organisation's Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning. Full details of the Contract Requirements are detailed in the DRAFT Contract Requirements document. There is no commitment to a volume of work. Under this agreement, no minimum workload is guaranteed. Services will be agreed to on an "as required" basis. The Tenderer will have no claim against NGS if they are not instructed to carry out any of the services. NGS may have additional qualitative and/or quantitative audience research needs but these are yet undefined and will not be in the scope for this Tender. If and/or when additional audience research needs are identified, there would not be an automatic award. The agreement will therefore be non-exclusive i.e. NGS reserves the right, in certain circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS. As part of the tender exercise, the Service Provider must detail flexible options of robust methodologies for conducting audience research services which meet all data capture requirements. DRAFT Stage 2 Quality Criteria has been uploaded to the portal for review.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433146
  Provision of Audience Research Services - The National Galleries of Scotland is seeking to appoint a sole Service Provider for the Provision of Audience Research Services. National Galleries Scotland (NGS) proudly displays collection artworks and exhibitions within three Galleries across four main sites - The Scottish National Gallery (SNG), The Scottish National Portrait Gallery (SNPG) and the Scottish National Gallery of Modern Art (SNGMA) (Modern One and Modern Two). The Service Provider is required to conduct Audience Research to provide insight and analysis about both visitors and non-visitors in order to support the organisation's Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning. Full details of the Contract Requirements are detailed in the DRAFT Contract Requirements document. There is no commitment to a volume of work. Under this agreement, no minimum workload is guaranteed. Services will be agreed to on an "as required" basis. The Tenderer will have no claim against NGS if they are not instructed to carry out any of the services. NGS may have additional qualitative and/or quantitative audience research needs but these are yet undefined and will not be in the scope for this Tender. If and/or when additional audience research needs are identified, there would not be an automatic award. The agreement will therefore be non-exclusive i.e. NGS reserves the right, in certain circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS. As part of the tender exercise, the Service Provider must detail flexible options of robust methodologies for conducting audience research services which meet all data capture requirements. DRAFT Stage 2 Quality Criteria has been uploaded to the portal for review.

## Notice URLs

- http://
- http://www.nationalgalleries.org
- http://www.scotcourts.gov.uk/the-courts/sheriff-court/find-a-court
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000650504
- https://www.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000650504. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000650504.json.
