---
title: "Brand Transformation Asset Delivery - Content Generation (Dynamic Purchasing System 2nd Stage)"
ocid: "ocds-r6ebe6-0000651946"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000651946"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000651946.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000651946.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "CALMAC FERRIES LIMITED"
published: "2022-11-09"
---

# Brand Transformation Asset Delivery - Content Generation (Dynamic Purchasing System 2nd Stage)

Buyer: CALMAC FERRIES LIMITED  
Current stage: Award  
OCID: ocds-r6ebe6-0000651946

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000651946.json)

## Summary

The public procurement process for the contract titled "Brand Transformation Asset Delivery - Content Generation" is awarded by CalMac Ferries Limited, a ferry operator based in Gourock, UK. The contract falls under the services category and involves copywriting services for the CalMac Network in West of Scotland. The procurement method used is an open procedure, and the contract value is GBP 1,500. The award date was 9th December 2021, with a contract period ending on 25th April 2022.

This tender for copywriting services, part of a Dynamic Purchasing System (DPS), offers business growth opportunities for SMEs with experience in travel and tourism content creation. Businesses specialising in award-winning copywriting for publications and tourism sectors are well-suited to compete. The contract period aligns with the expiry of the DPS, providing a defined timeframe for successful bidders to deliver innovative content generation services to CalMac Ferries Limited.

## Notice

CalMac Ferries Ltd. (CFL) are developing a Dynamic Purchasing System (DPS) in relation to Brand Transformation Asset Delivery - Content Generation. The DPS will be structured into Lots allowing CalMac to create a pool of companies & sole traders who able to react quickly with innovative content generation.

### Lot Information

Photography (Lifestyle)

An experienced, motivated, and passionate photographer who takes inspirational imagery for publications and web use including photo stories and product shots. This individual should have a minimum of 3 years' experience working in the travel and tourism sectors and should have provided award winning content. If a tenderer is successful, the contract period will be from the date of contract award to the expiry date of the Dynamic Purchasing System (25/04/22).

Photography (Corporate)

An experienced and reliable corporate photographer. Capable of capturing the essence of an activity or event on film. With the ability and connections to not only see a great press shot but also ensure that it has the best chance of getting into press. If a tenderer is successful, the contract period will be from the date of contract award to the expiry date of the Dynamic Purchasing System (25/04/22).

Video Production

A flexible, creative and visionary film maker, capable of creating inspirational films no matter the subject. This is not corporate filmmaking and nor is it standard life-event filming. A knowledge of trends in digital advertising, film-making best practise and historic cinematic knowledge is essential. If a tenderer is successful, the contract period will be from the date of contract award to the expiry date of the Dynamic Purchasing System (25/04/22).

Copywriting Services

A confident and award-winning copywriter with a minimum of three years' experience working in travel and tourism sectors. Experience should range from simple proof-reading and writing of award submission to providing full, sustained editorial for enduring publications (not self-published outputs). If a tenderer is successful, the contract period will be from the date of contract award to the expiry date of the Dynamic Purchasing System (25/04/22).

All Other Content Generation

Ability to read and understand a corporate brand and engage with it in a passionate and credible way. All content providers should only work with clients whose values and goals are sympathetic to their own. If a tenderer is successful, the contract period will be from the date of contract award to the expiry date of the Dynamic Purchasing System (25/04/22).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV463840 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Dynamic, Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Nov 2022 |
| Submission deadline | 28 Mar 2022 |
| Future notice date | Not specified |
| Award date | 9 Dec 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £165,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Active, Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CALMAC FERRIES LIMITED |
| Locality | GOUROCK |
| Post town | Paisley |
| Postcode | PA19 1QP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM33 Inverclyde, East Renfrewshire, and Renfrewshire |
| Local authority | Inverclyde |
| Electoral ward | Inverclyde West |
| Westminster constituency | Inverclyde and Renfrewshire West |
| Delivery location | TLM83 Inverclyde, East Renfrewshire, and Renfrewshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KEVIN P. GILDAY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79961100 - Advertising photography services
- 79961300 - Specialised photography services
- 92111000 - Motion picture and video production services

## Release History

- 9 Nov 2022 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV463840
- 26 Apr 2021 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR413015

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR413015
  Brand Transformation Asset Delivery - Content Generation (Dynamic Purchasing System 2nd Stage) - CalMac Ferries Ltd. (CFL) are developing a Dynamic Purchasing System (DPS) in relation to Brand Transformation Asset Delivery - Content Generation. The DPS will be structured into Lots allowing CalMac to create a pool of companies & sole traders who able to react quickly with innovative content generation.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV463840
  Brand Transformation Asset Delivery - Content Generation (Dynamic Purchasing System 2nd Stage) - CalMac Ferries Ltd. (CFL) are developing a Dynamic Purchasing System (DPS) in relation to Brand Transformation Asset Delivery - Content Generation. The DPS will be structured into Lots allowing CalMac to create a pool of companies & sole traders who able to react quickly with innovative content generation.

## Notice URLs

- http://
- http://www.calmac.co.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000651946
- https://www.publictendersscotland.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000651946. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000651946.json.