---
title: "Digital and Social Media Agency Services (China)"
ocid: "ocds-r6ebe6-0000662880"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000662880"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000662880.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000662880.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF DUNDEE"
published: "2022-01-06"
---

# Digital and Social Media Agency Services (China)

Buyer: UNIVERSITY OF DUNDEE  
Current stage: Award  
OCID: ocds-r6ebe6-0000662880

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## Summary

The University of Dundee is conducting an open procurement process for Digital and Social Media Agency Services focusing on the Chinese market. This initiative is aimed at enhancing marketing efforts and managing partnerships with Chinese universities, reflecting the significance of China as the university's most important international market. The tendering process is active, with a submission deadline set for 13th September 2021, following an award period which commenced on the same date at 12:30 PM. The procurement process falls under the category of services, with a total budget of £500,000.

This tender presents a lucrative opportunity for businesses specialising in digital marketing and social media services, particularly those with expertise in Chinese media platforms and education marketing strategies. Companies capable of demonstrating a solid track record in optimising digital advertising and fostering engagement within target demographics are well-suited to compete. Additionally, small and medium-sized enterprises (SMEs) with innovative approaches to student recruitment and digital content development may find significant potential for growth by partnering with a prestigious academic institution like the University of Dundee.

## Notice

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

### Lot Information

Lot 1

China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.

Renewal: Two optional extension of 12 months each. Maximum contract term 60 months (5 years)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2022 |
| Submission deadline | 13 Sep 2021 |
| Future notice date | Not specified |
| Award date | 8 Dec 2021 |
| Contract period | Not specified |
| Recurrence | 4.5 years from award |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF DUNDEE |
| Locality | DUNDEE |
| Post town | Dundee |
| Postcode | DD1 4HN |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM03 Angus and Dundee City |
| Local authority | Dundee City |
| Electoral ward | West End |
| Westminster constituency | Dundee Central |
| Delivery location | TLM71 Angus and Dundee City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EMERGING COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 6 Jan 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027
- 13 Aug 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG424300

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=1
  17th August 2021 - UoD-PF025-TC-2021 Annex E - Quality Schedule
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=9
  17th August 2021 - UoD-PF025-TC-2021 Annex E - Quality Schedule DELETED Please see new Annex B
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=6
  17th August 2021 - UoD-PF025-TC-2021 Master ITT Rev1.0
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=8
  17th August 2021 - UoD-PF025-TC-2021 Master ITT Rev1.1 (Changes highlighted in yellow).
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=4
  17th August 2021 - UoD-PF025-TC-2021 Annex B
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=7
  17th August 2021 - Combined and corrected Annex B - Statement of Requirements and Quality Schedule
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=2
  13th August 2021 - UoD-PF025-TC-2021 Annex D
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=3
  13th August 2021 - UoD-PF025-TC-2021 Annex B Statement of Requirements
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=5
  13th August 2021 - UoD-PF025-TC-2021 Annex A
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG424300
  Digital and Social Media Agency Services (China) - The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027
  Digital and Social Media Agency Services (China) - The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

## Notice URLs

- http://
- http://www.dundee.ac.uk
- http://www.publicconrtactsscotland.gov.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000662880

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000662880. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000662880.json.