---
title: "Brand Development Project"
ocid: "ocds-r6ebe6-0000666127"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000666127"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000666127.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000666127.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDEN EDINBURGH"
published: "2021-11-17"
---

# Brand Development Project

Buyer: ROYAL BOTANIC GARDEN EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000666127

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000666127)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000666127.json)

## Summary

The Royal Botanic Garden Edinburgh is currently conducting a procurement process for a "Brand Development Project," aimed at refreshing the brand associated with this esteemed institution. This open tender falls within the education and services industry categories and is based in Edinburgh, with bids scheduled to be submitted electronically by 22 September 2021. The successful completion of the project is expected by March 2022, reflecting the organisation's commitment to evolving its brand in tandem with its new Corporate and Science & Biodiversity Strategies.

This tender presents significant opportunities for businesses, particularly those specialising in brand development, creative services, or marketing consulting. Small and medium enterprises (SMEs) are encouraged to apply, as the process has seen interest primarily from SMEs, which may lend an advantage to agile firms that can adapt to the evolving needs of the Royal Botanic Garden Edinburgh. Companies that understand the intersection of science, education, and tourism will find themselves well-positioned to compete for this contract.

## Notice

The Royal Botanic Garden Edinburgh is seeking a brand development agency to undertake a creative refreshment of its brand. The organisation has a strong global reputation, and its brand is trusted and well-known in science, education, horticultural and tourism sectors. While the focus of this work will be 'evolution not revolution', a refresh is required in line with our new Corporate and Science & Biodiversity Strategies.

### Lot Information

Lot 1

The Royal Botanic Garden Edinburgh is seeking a brand development agency to undertake a creative refreshment of its brand. The organisation has a strong global reputation, and its brand is trusted and well-known in science, education, horticultural and tourism sectors. While the focus of this work will be 'evolution not revolution', a refresh is required in line with our new Corporate and Science & Biodiversity Strategies. The purpose is to further build on the strength of the brand, providing an understanding of the core values and culture that define it, whilst also looking to the future and recognizing that the next five to 10 years will bring significant change to RBGE, due in the most part to the sizeable investment in the Edinburgh Biomes project, and an ambition to be seen as a forward-looking, adaptable and modern royal brand to underpin our position as one of the leading botanical gardens in the world. This brand project will help our organisation to develop a new Brand Strategy and reinvigorated brand identity which can be translated consistently across all materials via a set of comprehensive brand guidelines.. The Initial Brand Development Project has to be completed by March 2022

Options: Additional Days / Hours which support Brand Development Project progression after initial project delivery.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433327 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Nov 2021 |
| Submission deadline | 22 Sep 2021 |
| Future notice date | Not specified |
| Award date | 17 Nov 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDEN EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 5LR |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NEED THINKING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73210000 - Research consultancy services
- 73220000 - Development consultancy services
- 79413000 - Marketing management consultancy services
- 79415200 - Design consultancy services

## Release History

- 17 Nov 2021 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433327
- 6 Sep 2021 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP426522

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=SEP426522&idx=4
  6th September 2021 - Digital Strategy RBGE
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=SEP426522&idx=3
  6th September 2021 - Biodiversity Strategy RBGE
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=SEP426522&idx=1
  6th September 2021 - BRAND DEVELOPMENT PROJECT ITT
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=SEP426522&idx=2
  6th September 2021 - BRAND DEVELOPMENT PROJECT PRICE FILE
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP426522
  Brand Development Project - The Royal Botanic Garden Edinburgh is seeking a brand development agency to undertake a creative refreshment of its brand. The organisation has a strong global reputation, and its brand is trusted and well-known in science, education, horticultural and tourism sectors. While the focus of this work will be 'evolution not revolution', a refresh is required in line with our new Corporate and Science & Biodiversity Strategies.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433327
  Brand Development Project - The Royal Botanic Garden Edinburgh is seeking a brand development agency to undertake a creative refreshment of its brand. The organisation has a strong global reputation, and its brand is trusted and well-known in science, education, horticultural and tourism sectors. While the focus of this work will be 'evolution not revolution', a refresh is required in line with our new Corporate and Science & Biodiversity Strategies.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.rbge.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000666127
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
- https://www.scotcourts.gov.uk/the-courts/sheriff-court/find-a-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000666127. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000666127.json.