---
title: "Promote Shetland Service 2022-2027"
ocid: "ocds-r6ebe6-0000668664"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000668664"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000668664.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000668664.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SHETLAND ISLANDS COUNCIL"
published: "2025-01-06"
---

# Promote Shetland Service 2022-2027

Buyer: SHETLAND ISLANDS COUNCIL  
Current stage: Award  
OCID: ocds-r6ebe6-0000668664

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000668664)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000668664.json)

## Summary

Shetland Islands Council has awarded a contract titled "Promote Shetland Service 2022-2027" in the General Public Services category. The procurement process, managed by Shetland Islands Council, hired NB Communication Ltd to develop, manage, and coordinate promotional services for Shetland from 1 April 2022 to 31 March 2027. This initiative aims to establish a strong place brand for Shetland by advising and supporting various stakeholders and fostering collaboration to build Shetland’s reputation as a desirable location for living, working, studying, visiting, and investing. The procurement followed an open procedure, aligned with Regulation 28 of the Public Contracts (Scotland) Regulations 2015, and the contract, valued at £366,000, was signed on 20 January 2022.

This tender provides a significant opportunity for businesses involved in marketing, communications, and branding services. Firms specialising in these areas can leverage this contract to showcase their ability to manage extensive promotional campaigns and engage with diverse stakeholders across public and private sectors. The successful delivery of this project can enhance a company’s portfolio and credibility, enabling growth through expanded clientele and reputation in public-sector contract delivery. SMEs with strong experience in brand development, stakeholder engagement, and regional promotion will find this contract particularly beneficial.

## Notice

The Council wished to engage a service provider to develop, manage and coordinate a promotional service for Shetland to be known as Promote Shetland, for the period 01 April 2022 to 31 March 2027. The role of Promote Shetland was to: - Act as the vehicle to advice and support public authority, non-government organisations, private sector and educational stakeholders around a common vision for promoting Shetland as an attractive place to live, work, study, visit and invest. - Support the collaboration between all those involved in building a strong place brand and reputation for Shetland, particularly for quality, distinctiveness, authenticity and integrity. Promote Shetland will work in partnership with stakeholders to achieve a set of objectives. The aim of the Promote Shetland service is to build a strong place brand and positive reputation for Shetland as a place to live, work, study, visit and invest.

### Lot Information

Lot 1

The procurement procedure being followed for the Promote Shetland Service 2022 - 2027 was the Open Procedure in accordance with Regulation 28 of the Public Contracts (Scotland) Regulations 2015 (the "Regulations").

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN521121 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2025 |
| Submission deadline | 8 Nov 2021 |
| Future notice date | Not specified |
| Award date | 20 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £366,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHETLAND ISLANDS COUNCIL |
| Locality | SHETLAND |
| Post town | Lerwick |
| Postcode | ZE1 0LZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Shetland Islands |
| Electoral ward | Lerwick North and Bressay |
| Westminster constituency | Orkney and Shetland |
| Delivery location | TLM66 Shetland Islands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NB COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342200 - Promotional services

## Release History

- 6 Jan 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN521121
- 8 Oct 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT430055

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT430055&idx=1
  8th October 2021 - Cover Letter
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT430055&idx=2
  8th October 2021 - Bank Reference Mandate Form
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT430055&idx=3
  8th October 2021 - Tender Submission Checklist
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT430055&idx=4
  8th October 2021 - SPD
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT430055&idx=5
  8th October 2021 - Invitation to Tender Document
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT430055
  Promote Shetland Service 2022-2027 - The Council wishes to engage a service provider to develop, manage and coordinate a promotional service for Shetland to be known as Promote Shetland, for the period 01 April 2022 to 31 March 2027. The role of Promote Shetland is to: - Act as the vehicle to advice and support public authority, non-government organisations, private sector and educational stakeholders around a common vision for promoting Shetland as an attractive place to live, work, study, visit and invest. - Support the collaboration between all those involved in building a strong place brand and reputation for Shetland, particularly for quality, distinctiveness, authenticity and integrity. Promote Shetland will work in partnership with stakeholders to achieve a set of objectives. The aim of the Promote Shetland service is to build a strong place brand and positive reputation for Shetland as a place to live, work, study, visit and invest.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN521121
  Promote Shetland Service 2022-2027 - The Council wished to engage a service provider to develop, manage and coordinate a promotional service for Shetland to be known as Promote Shetland, for the period 01 April 2022 to 31 March 2027. The role of Promote Shetland was to: - Act as the vehicle to advice and support public authority, non-government organisations, private sector and educational stakeholders around a common vision for promoting Shetland as an attractive place to live, work, study, visit and invest. - Support the collaboration between all those involved in building a strong place brand and reputation for Shetland, particularly for quality, distinctiveness, authenticity and integrity. Promote Shetland will work in partnership with stakeholders to achieve a set of objectives. The aim of the Promote Shetland service is to build a strong place brand and positive reputation for Shetland as a place to live, work, study, visit and invest.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.shetland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000668664

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000668664. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000668664.json.