--- title: "Search Engine Optimisation" ocid: "ocds-r6ebe6-0000677507" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000677507" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000677507.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000677507.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "VISITSCOTLAND" published: "2022-05-02" --- # Search Engine Optimisation Buyer: VISITSCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000677507 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000677507) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000677507.json) ## Summary VisitScotland, located in Edinburgh, has recently completed a tender process for the provision of Search Engine Optimisation (SEO) services aimed at enhancing their online presence through the website https://www.visitscotland.com. This procurement, which falls under the services category within the Marketing/Tourism industry, employed an open procedure allowing broader participation. The contract was valued at £600,000 and was signed on 19 April 2022. The procurement involved a competitive selection of suppliers, with a total of four bids received, three of which were from small and medium-sized enterprises (SMEs). This tender offers significant growth opportunities for businesses specialising in SEO and digital marketing services, particularly those that can demonstrate both technical proficiency and competitive pricing. Suppliers positioned effectively in the market, especially SMEs, are encouraged to engage in future tenders by VisitScotland to leverage potential contract renewals as the contract period includes options for extension. Companies with a proven track record in enhancing website visibility and an understanding of the tourism sector will be particularly well-suited to compete. ## Notice VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com ### Lot Information Lot 1 VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com Renewal: 2 x 12 month renewals ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447289 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 May 2022 | | Submission deadline | 28 Jan 2022 | | Future notice date | Not specified | | Award date | 19 Apr 2022 | | Contract period | Not specified | | Recurrence | 36 months | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £600,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITSCOTLAND | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH6 6JH | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith | | Westminster constituency | Edinburgh North and Leith | | Delivery location | TLM Scotland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | YARD | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72414000 - Web search engine providers ## Release History - 2 May 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447289 - 16 Dec 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC436036 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=10 18th January 2022 - VS Pages - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=9 18th January 2022 - VS Queries - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=8 18th January 2022 - VS Marketing Calendar - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=7 13th January 2022 - Canada 2019-21 - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=1 16th December 2021 - ITT - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=2 16th December 2021 - SoR - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=3 16th December 2021 - SPD - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=4 16th December 2021 - Pricing - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=5 16th December 2021 - Form of Contract - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC436036&idx=6 16th December 2021 - Cloud Solutions Assessment - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC436036 Search Engine Optimisation - The primary requirement of the contract is to supply SEO services for https://www.visitscotland.com - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447289 Search Engine Optimisation - VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.visitscotland.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000677507 - https://www.visitscotland.com ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000677507. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000677507.json.