---
title: "National Library of Scotland- Provision of Audience Development Programme Services"
ocid: "ocds-r6ebe6-0000691097"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000691097"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000691097.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000691097.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "NATIONAL LIBRARY OF SCOTLAND"
published: "2022-08-02"
---

# National Library of Scotland- Provision of Audience Development Programme Services

Buyer: NATIONAL LIBRARY OF SCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000691097

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## Summary

The National Library of Scotland is seeking a sector-leading organisation to provide Audience Development Programme Services. This procurement, characterised as an open tender process, is currently in the Award stage following the contract signing on 27 July 2022. The contract has a budget of approximately £30,000 to £40,000 per year for a total duration of two years, set to commence on 1 August 2022 and concluding on 31 July 2024. Interested suppliers were invited to a public meeting in Edinburgh on 11 May 2022, and the tender closed on 24 May 2022.

This tender presents significant opportunities for businesses specialising in audience development, cultural services, and market research. Companies that can demonstrate expertise in creating tailored audience engagement strategies, conducting audience research, and providing staff training will be particularly well-suited to compete. The contract allows for subcontracting certain elements, thus fostering collaboration and innovation among SMEs and larger agencies alike to meet the Library’s strategic objectives outlined in its 2020-2025 Library Strategy.

## Notice

To realise the strategic objectives outlined in the Library Strategy 2020 - 2025 'Reaching People', Strategy | National Library of Scotland (nls.uk )the Library requires the services of a sector-leading organisation or agency to facilitate the delivery of an audience development programme, audience research and staff training and workshops. This will be a fully managed service, subcontracted as required and will comprise of the following : An audience development programme - an evidence-based approach to tailoring services and programmes for specific audiences, as well as driving audience growth and diversity. Creating change and new ways of working, it is a comprehensive and results-driven audience development plan involving a timetabled, budgeted and resourced range of activities. It's expected these plans will be set once a year as part of the overall audience development programme. Staff engagement and consultation services Audience research Delivery of audience development plans Staff training Workshops or similar The Library's procurement policy and procedures requires all service contracts over 50k GBP and below the Regulated threshold of 115,633 GBP(excluding vat) as at 1 January 2022, to be tendered in accordance with the Procurement Reform (Scotland) Act 2014 and advertised as a public contract opportunity on the Public Contracts Scotland Advertising Portal. This is a one-off contract requirement covering a period of two years (24 months) with a budget in the region of 30,000 GBP to 40,000 GBP per 12 month period.

### Lot Information

Lot 1

Scope of requirement - (Extract) Facilitate and deliver and organisation-wide audience development programme. You are required to provide your proposed solution, by responding to the questions contained within the "Quality Schedule - Technical Response" and associated pricing, by completing the "Pricing Schedule - Commercial Response" to deliver the audience development plans for 2 years along with, audience research and staff engagement, plus training and workshop programme as detailed in full below. The Library requires a fully managed service but accepts that there may be a need to subcontract certain elements and if that is the case, this needs to be referenced in your proposed solution. In order to realise the strategic objectives outlined in 'Reaching People', the Library must engage a sector-leading organisation or agency to lead and facilitate an audience development programme, including the delivery of an audience development plan for 2 financial and planning years. Financial and planning year 2023-2024 Financial and planning year 2024-2025 The Library's financial and planning year runs from 1st April to 31st March. The final and agreed 2023-24 audience development plan must be delivered to the Library by 31st January 2023 with the first draft made available to the Library's Head of Media & External Relations by 9 December 2022. The full scope of requirement and information with regards to the tender format is as detailed in the Invitation to tender and associated documents available for download with this contract notice. To ensure tender compliance , Service providers must complete and submit both an SPD and tendered response.. Economic operators may be excluded from this competition if they are in any situations referred to in SPD document , that you are required to complete with your tender submission.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG455236 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Aug 2022 |
| Submission deadline | 24 May 2022 |
| Future notice date | Not specified |
| Award date | 27 Jul 2022 |
| Contract period | 1 Aug 2022 - 31 Jul 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | £80,000 |
| Awards value | Not specified |
| Contracts value | £75,250 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL LIBRARY OF SCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1EW |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE AUDIENCE AGENCY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 79310000 - Market research services
- 79312000 - Market-testing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 2 Aug 2022 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG455236
- 2 May 2022 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447261

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=8
  13th May 2022 - Questions and answers from the event day are summarised in this document.
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=2
  2nd May 2022 - Audience development requirement specification
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=3
  2nd May 2022 - Audience Development ITT - Appendix 1-4 - To be completed and returned
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=4
  2nd May 2022 - Audience development- conditions on contract for services model form
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=5
  2nd May 2022 - Audience development - Pricing Schedule - commercial response to to be completed and returned
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=6
  2nd May 2022 - Audience development - Evaluation Matrix (Example)- to be used on the tender - for information only
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=7
  2nd May 2022 - Audience development - Quality Schedule - technical response to to be completed and returned
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY447261&idx=1
  2nd May 2022 - Audience Development Invitation to Tender
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447261
  National Library of Scotland- Provision of Audience Development Programme Services - To realise the strategic objectives outlined in the Library Strategy 2020 - 2025 'Reaching People', Strategy | National Library of Scotland (nls.uk )the Library requires the services of a sector-leading organisation or agency to facilitate the delivery of an audience development programme, audience research and staff training and workshops. This will be a fully managed service, subcontracted as required and will comprise of the following : An audience development programme - an evidence-based approach to tailoring services and programmes for specific audiences, as well as driving audience growth and diversity. Creating change and new ways of working, it is a comprehensive and results-driven audience development plan involving a timetabled, budgeted and resourced range of activities. It's expected these plans will be set once a year as part of the overall audience development programme. Staff engagement and consultation services Audience research Delivery of audience development plans Staff training Workshops or similar The Library's procurement policy and procedures requires all service contracts over 50k GBP and below the Regulated threshold of 115,633 GBP(excluding vat) as at 1 January 2022, to be tendered in accordance with the Procurement Reform (Scotland) Act 2014 and advertised as a public contract opportunity on the Public Contracts Scotland Advertising Portal. This is a one-off contract requirement covering a period of two years (24 months) with a budget in the region of 30,000 GBP to 40,000 GBP per 12 month period.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG455236
  National Library of Scotland- Provision of Audience Development Programme Services - To realise the strategic objectives outlined in the Library Strategy 2020 - 2025 'Reaching People', Strategy | National Library of Scotland (nls.uk )the Library requires the services of a sector-leading organisation or agency to facilitate the delivery of an audience development programme, audience research and staff training and workshops. This will be a fully managed service, subcontracted as required and will comprise of the following : An audience development programme - an evidence-based approach to tailoring services and programmes for specific audiences, as well as driving audience growth and diversity. Creating change and new ways of working, it is a comprehensive and results-driven audience development plan involving a timetabled, budgeted and resourced range of activities. It's expected these plans will be set once a year as part of the overall audience development programme. Staff engagement and consultation services Audience research Delivery of audience development plans Staff training Workshops or similar The Library's procurement policy and procedures requires all service contracts over 50k GBP and below the Regulated threshold of 115,633 GBP(excluding vat) as at 1 January 2022, to be tendered in accordance with the Procurement Reform (Scotland) Act 2014 and advertised as a public contract opportunity on the Public Contracts Scotland Advertising Portal. This is a one-off contract requirement covering a period of two years (24 months) with a budget in the region of 30,000 GBP to 40,000 GBP per 12 month period.

## Notice URLs

- http://
- http://www.nls.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000691097

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000691097. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000691097.json.