---
title: "The Provision of Media Buying Services"
ocid: "ocds-r6ebe6-0000696883"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000696883"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000696883.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000696883.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF STRATHCLYDE"
published: "2023-01-19"
---

# The Provision of Media Buying Services

Buyer: UNIVERSITY OF STRATHCLYDE  
Current stage: Award  
OCID: ocds-r6ebe6-0000696883

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## Summary

The University of Strathclyde, acting as the buyer, is seeking to procure media buying services. The procurement process is at the tender stage with an award already made. The title of the tender is "The Provision of Media Buying Services" under the services category. The University is located in Glasgow, UK, and the procurement method used is an open procedure. The key details include a contract value of £2,480,000. The deadline for submissions was on 28th July 2022, with the contract signed on 10th January 2023.

This tender presents an opportunity for media agencies specializing in strategic media consultancy and buying services. Businesses with expertise in delivering targeted and high-quality media campaigns would be well-suited to compete. Specifically, agencies with experience in global marketing targeting diverse international student demographics, including regions like China, Thailand, USA, and Germany, would find this tender appealing. The University requires digital marketing expertise to manage various channels for better campaign effectiveness and lead generation.

## Notice

The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

### Lot Information

Lot 1

The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty's strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.

Renewal: At solely the University's discretion, this contract can be extended for two periods of up to 12 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469029 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2023 |
| Submission deadline | 28 Jul 2022 |
| Future notice date | Not specified |
| Award date | 10 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,480,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,480,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF STRATHCLYDE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G1 1QE |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 19 Jan 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469029
- 28 Jun 2022 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN452444

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN452444
  The Provision of Media Buying Services - The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469029
  The Provision of Media Buying Services - The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

## Notice URLs

- http://
- http://www.strath.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000696883
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000696883. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000696883.json.