--- title: "The Provision of Search Engine Optimisation (SEO) Agency Services" ocid: "ocds-r6ebe6-0000701659" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000701659" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000701659.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000701659.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "HERIOT-WATT UNIVERSITY" published: "2023-02-07" --- # The Provision of Search Engine Optimisation (SEO) Agency Services Buyer: HERIOT-WATT UNIVERSITY Current stage: Award OCID: ocds-r6ebe6-0000701659 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000701659) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000701659.json) ## Summary Heriot-Watt University in Edinburgh, UK, conducted a procurement process for the provision of Search Engine Optimisation (SEO) Agency Services. The university aimed to enhance its digital experience for students, alumni, and partners. The procurement method was a "selective" process under the services category. The tender had a total value of £700,000 and the deadline for submission was August 31, 2022. The contracting authority was seeking to establish a long-term agreement for these services, indicating opportunities for businesses in the SEO and digital marketing sectors to compete. This tender by Heriot-Watt University offers business growth prospects for SEO agencies and digital marketing firms. Companies with expertise in digital experience enhancement, SEO strategies, and online marketing campaigns are well-suited to participate. The University's procurement process involved rigorous tender requirements, including financial standing checks, insurance obligations, and past project experience evaluation. Successful bidders were expected to demonstrate compliance with various legal and financial standards. Businesses interested in this tender should focus on showcasing their capabilities in delivering digital solutions and meeting the specified criteria to secure the contract. ## Notice The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate. ### Lot Information Lot 1 3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets.. Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015. Renewal: The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University's requirements ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB470583 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Feb 2023 | | Submission deadline | 31 Aug 2022 | | Future notice date | Not specified | | Award date | 30 Jan 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £700,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £400,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | HERIOT-WATT UNIVERSITY | | Locality | RICCARTON, EDINBURGH | | Post town | Edinburgh | | Postcode | EH14 4AP | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Pentland Hills | | Westminster constituency | Edinburgh South West | | Delivery location | TLM75 City of Edinburgh | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THE SEO WORKS | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 7 Feb 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB470583 - 28 Jul 2022 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL454968 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL454968 The Provision of Search Engine Optimisation (SEO) Agency Services - The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB470583 The Provision of Search Engine Optimisation (SEO) Agency Services - The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate. ## Notice URLs - http:// - http://hw.ac.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000701659 - https://www.publictendersscotland.publiccontractsscotland.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000701659. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000701659.json.